# 277 - This episode was banned on Youtub3!

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-08-08
- Length: 35m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-08-277-this-episode-was-banned-on-youtub3
- Listen: https://encase.substack.com/p/277-this-episode-was-banned-on-youtub3

## Summary

Hosts Evelio Mattos, Adam Peek, and Cory Connors discuss CPG innovation, specifically the Oreo and Coca-Cola collaboration, noting that such partnerships are necessary for growth in saturated markets. They analyze the technical challenges of switching Oreo packaging from plastic to paper, highlighting moisture absorption issues and the high cost of sustainable alternatives. The conversation also explores the circular economy potential of starch-based packaging peanuts, discussing how they can be dissolved to create adhesives, while warning against the infrastructure risks of flushing large volumes of dissolvable foams or wipes.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-08-277-this-episode-was-banned-on-youtub3#t=1) Introduction: Mattos, Peek, and Connors discuss social media algorithms
- [7:07](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-08-277-this-episode-was-banned-on-youtub3#t=427) Oreo and Coca-Cola collaboration and CPG innovation trends
- [12:40](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-08-277-this-episode-was-banned-on-youtub3#t=760) Technical challenges of paper-based Oreo packaging
- [16:32](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-08-277-this-episode-was-banned-on-youtub3#t=992) Flaming Hot Cheetos lawsuit and Bo Jackson packaging
- [21:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-08-277-this-episode-was-banned-on-youtub3#t=1260) Starch-based peanuts as adhesive and circularity
- [28:32](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-08-277-this-episode-was-banned-on-youtub3#t=1712) Risks of flushing dissolvable foams and wipes

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- Oreo (product)
- Coca-Cola (company)
- SmartSolve (company)
- Bo Jackson (other)
- Flaming Hot Cheetos (product)

## Related episodes from other shows

- [Re-imagining the Future of Packaging with Insiya Jafferjee, Co-founder & CEO at Shellworks](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2022-09-29-re-imagining-the-future-of-packaging-with-insiya-jafferjee-co-founder-ceo-at-she) (Hardware to Save a Planet)
- [Making garbage useful with Tom Szaky of TerraCycle](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-08-17-making-garbage-useful-with-tom-szaky-of-terracycle) (How I Built This)
- [Ep. 8: Build a Food Business with Teeth - Chloe Sorvino, Forbes Magazine](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-08-13-ep-8-build-a-food-business-with-teeth-chloe-sorvino-forbes-magazine) (The Startup CPG Podcast)
- [40. Why Plastic Eating Enzymes Will Save Our Oceans](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2021-10-19-40-why-plastic-eating-enzymes-will-save-our-oceans) (The Next Byte Podcast)
- [40: Agglomerated Cork](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-08-03-40-agglomerated-cork) (Thoroughly Considered)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-08-277-this-episode-was-banned-on-youtub3. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.