# 275 - Sadie B is changing the game for Gen Z girls!

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-07-31
- Length: 29m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-31-275-sadie-b-is-changing-the-game-for-gen-z-girls
- Listen: https://encase.substack.com/p/275-sadie-b-is-changing-the-game

## Summary

Sadie Bowler, co-founder of Sadie B Personal Care with her sister Abby Bowler, explains how the brand targets Gen Z girls with salon-quality products and empowering messaging, rejecting 'fix me' narratives. The sisters leveraged their Utah entrepreneurial network, including mentors like Davis Smith and Mackenzie Bauer, to secure a distribution deal with Target, launching in over 500 stores. They emphasize sustainable packaging, using recycled plastics and achieving Public Benefit Corporation status, while aiming for B Corp certification to align with their social impact mission.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-31-275-sadie-b-is-changing-the-game-for-gen-z-girls#t=1) Introduction: Sadie Bowler and Sadie B Personal Care
- [2:34](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-31-275-sadie-b-is-changing-the-game-for-gen-z-girls#t=154) Background: From hairstyling to identifying market gaps
- [8:13](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-31-275-sadie-b-is-changing-the-game-for-gen-z-girls#t=493) Brand Strategy: Empowering Gen Z and lifestyle-based product lines
- [12:30](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-31-275-sadie-b-is-changing-the-game-for-gen-z-girls#t=750) Design Process: Working with Bo Enlisted and custom packaging
- [17:43](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-31-275-sadie-b-is-changing-the-game-for-gen-z-girls#t=1063) Manufacturing: Contract manufacturing, material choices, and happy accidents
- [20:44](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-31-275-sadie-b-is-changing-the-game-for-gen-z-girls#t=1244) Product Lines: Go-getter, athlete, adventurer, and creator formulations
- [23:40](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-31-275-sadie-b-is-changing-the-game-for-gen-z-girls#t=1420) Retail Strategy: Securing Target distribution through Utah mentors

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

early-stage companies

## Mentioned

- Sadie B Personal Care (company)
- Sadie Bowler (other)
- Abby Bowler (other)
- Bo Enlisted (company)
- Target (company)
- Codapaxi (company)
- Criminally Fine Meats (company)
- Meyers (company)
- Trayak (company)
- SmartSolve (company)
- The Scrapp App (product)
- Label Protect (product)

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- [Founder Feature: Zoe Levin of Bim Bam Boo](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-03-21-founder-feature-zoe-levin-of-bim-bam-boo) (The Startup CPG Podcast)
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## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-31-275-sadie-b-is-changing-the-game-for-gen-z-girls. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.