# 274 - How can you maximize packaging trade shows? Packaging Today Show LIVE

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-07-29
- Length: 29m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-29-274-how-can-you-maximize-packaging-trade-shows-packaging-today-show-live
- Listen: https://encase.substack.com/p/274-how-can-you-maximize-packaging

## Summary

Adam Peek, Senior Vice President at Meyers Printing, and Cory Connors, host of the Sustainable Packaging podcast, discuss strategies for maximizing presence at packaging trade shows like PacExpo and London Packaging Week. They emphasize the critical synergy between physical booth engagement and digital amplification via social media, citing Boxlatch’s viral success as a key example of driving orders through live content. The hosts advise exhibitors to plan side events, leverage influencer partnerships, and maintain a strong, authentic online presence to attract attendees and generate business leads.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-29-274-how-can-you-maximize-packaging-trade-shows-packaging-today-show-live#t=0) Introduction: Adam Peek and Cory Connors on Packaging Today
- [7:22](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-29-274-how-can-you-maximize-packaging-trade-shows-packaging-today-show-live#t=442) The Value of Trade Shows and In-Person Connection
- [10:12](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-29-274-how-can-you-maximize-packaging-trade-shows-packaging-today-show-live#t=612) Amplifying Physical Presence with Social Media and Boxlatch Case Study
- [16:14](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-29-274-how-can-you-maximize-packaging-trade-shows-packaging-today-show-live#t=974) Planning Side Events and Strategic Partnerships
- [19:22](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-29-274-how-can-you-maximize-packaging-trade-shows-packaging-today-show-live#t=1162) Booth Design, Swag, and Influencer Collaborations
- [22:42](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-29-274-how-can-you-maximize-packaging-trade-shows-packaging-today-show-live#t=1362) Upcoming Events and Call to Action for Exhibitors

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Meyers Printing (company)
- Boxlatch (product)
- Specright (company)
- PacExpo (other)
- London Packaging Week (other)
- TLMI (other)
- Sustainable Packaging Coalition (other)

## Related episodes from other shows

- [BONUS: 5 Tips for Getting the Most Out of a Trade Show](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-09-14-bonus-5-tips-for-getting-the-most-out-of-a-trade-show) (Manufacturing Happy Hour)
- [Connecting Physical and Digital Worlds Through Trade Shows](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-31-connecting-physical-and-digital-worlds-through-trade-shows) (The Manufacturing Executive)
- [Your Guide to Trade Show Booth Success w/ Jon Franko & Matthew Sciannella](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-11-02-your-guide-to-trade-show-booth-success-w-jon-franko-matthew-sciannella) (The Manufacturing Executive)
- [How to Crush Expo West](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-02-16-how-to-crush-expo-west) (The Startup CPG Podcast)
- [How to Innovate the Tired Trade Show Booth w/ Clive White & Zach Person](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-11-09-how-to-innovate-the-tired-trade-show-booth-w-clive-white-zach-person) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-29-274-how-can-you-maximize-packaging-trade-shows-packaging-today-show-live. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.