# 265 - Live from Drupa and...are design awards overrated?!?

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-06-07
- Length: 32m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-06-07-265-live-from-drupa-and-are-design-awards-overrated
- Listen: https://encase.substack.com/p/265-live-from-drupa-andare-design

## Summary

Evelio Mattos, Adam Peek, and Cory Connors discuss the ROI of exhibiting at Drupa 2023, noting that many machines are already sold before the show opens. They debate the value of attending industry conferences versus the cost and sustainability impact, emphasizing networking over passive booth presence. The group critiques the packaging design awards industry, arguing that designing for judges rather than consumers can hinder sales performance, citing examples like General Mills' Smart Pour cereal box.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-06-07-265-live-from-drupa-and-are-design-awards-overrated#t=1) Introduction and Drupa Overview
- [5:08](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-06-07-265-live-from-drupa-and-are-design-awards-overrated#t=308) The Reality of Exhibiting at Drupa
- [8:34](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-06-07-265-live-from-drupa-and-are-design-awards-overrated#t=514) ROI of Attending vs. Exhibiting at Conferences
- [13:23](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-06-07-265-live-from-drupa-and-are-design-awards-overrated#t=803) Networking Strategies and Sales Tactics
- [17:48](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-06-07-265-live-from-drupa-and-are-design-awards-overrated#t=1068) Critique of Design Awards and Consumer Focus
- [28:08](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-06-07-265-live-from-drupa-and-are-design-awards-overrated#t=1688) General Mills Smart Pour Box Analysis
- [30:30](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-06-07-265-live-from-drupa-and-are-design-awards-overrated#t=1830) LinkedIn Marketing and Wrap Up

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)

## Most relevant to

established companies

## Mentioned

- Drupa (other)
- Heidelberg (company)
- HP (company)
- Scodex (company)
- General Mills (company)
- Smart Pour (product)
- Nature Nate's (company)
- Sucker Punch Pickles (product)
- Retail Aware (company)
- Ariadne (company)
- Unilever (company)
- Dermologica (company)

## Related episodes from other shows

- [12: The Conference Racket](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-04-21-12-the-conference-racket) (Thoroughly Considered)
- [Trade Show or Conference?](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-07-11-trade-show-or-conference) (The Amp Hour)
- [Your Guide to Trade Show Booth Success w/ Jon Franko & Matthew Sciannella](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-11-02-your-guide-to-trade-show-booth-success-w-jon-franko-matthew-sciannella) (The Manufacturing Executive)
- [Ep. 31 - Going to Events](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-10-24-ep-31-going-to-events) (Open Hardware Manufacturing Podcast)
- [19: Bacon and Beer Event](https://hardwarepodcasts.com/podcast/embedded-fm/2013-09-18-19-bacon-and-beer-event) (Embedded.fm)

## Citing this page

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