# 261 - These frauds have no idea about packaging!!

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-05-15
- Length: 34m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-05-15-261-these-frauds-have-no-idea-about-packaging
- Listen: https://encase.substack.com/p/261-these-frauds-have-no-idea-about

## Summary

Evelio Mattos, Adam Peek, and Cory Connors discuss the inaccuracy of marketing claims like '100% recyclable' or 'infinitely recyclable,' using a LinkedIn debate with Liquid Death's CEO as a case study. They argue that all packaging materials, including aluminum and corrugated cardboard, suffer from material loss during recycling and often contain non-recyclable components like plastic liners or inks. The group emphasizes the need for honest labeling to avoid greenwashing and highlights the importance of consumer education and simplified recycling infrastructure to improve rates in the US.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-05-15-261-these-frauds-have-no-idea-about-packaging#t=1) Introduction and Banter
- [1:16](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-05-15-261-these-frauds-have-no-idea-about-packaging#t=76) The Liquid Death Recyclability Debate
- [4:21](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-05-15-261-these-frauds-have-no-idea-about-packaging#t=261) Material Loss in Aluminum and Corrugated
- [14:46](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-05-15-261-these-frauds-have-no-idea-about-packaging#t=886) Marketing Jargon and Greenwashing Risks
- [22:12](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-05-15-261-these-frauds-have-no-idea-about-packaging#t=1332) Social Media Agility and Nike's Response
- [32:32](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-05-15-261-these-frauds-have-no-idea-about-packaging#t=1952) Simplifying Recycling for Consumers

## Topics

- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)

## Most relevant to

established companies

## Mentioned

- Liquid Death (company)
- Meyers Packaging (company)
- Nike (company)
- Macy's (company)
- Dude Wipes (company)
- The Scrapp App (product)
- Post (company)
- Weird Al Yankovic (other)

## Related episodes from other shows

- [Making garbage useful with Tom Szaky of TerraCycle](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-08-17-making-garbage-useful-with-tom-szaky-of-terracycle) (How I Built This)
- [HIBT Lab! UNLESS Collective: Eric Liedtke](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-05-16-hibt-lab-unless-collective-eric-liedtke) (How I Built This)
- [Founder Feature: Woo Pailet of LOO](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-15-founder-feature-woo-pailet-of-loo) (The Startup CPG Podcast)
- [Pure Gold Series: How to Fight Climate Change as an Emerging Brand with Seth Goldman](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-19-pure-gold-series-how-to-fight-climate-change-as-an-emerging-brand-with-seth-gold) (The Startup CPG Podcast)
- [Founder Feature: Justin Wolff of Junk Theory](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-06-14-founder-feature-justin-wolff-of-junk-theory) (The Startup CPG Podcast)

## Citing this page

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