# 258 - What magic happens when How2Recycle and Specright meet?!?

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-04-25
- Length: 41m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-25-258-what-magic-happens-when-how2recycle-and-specright-meet
- Listen: https://encase.substack.com/p/258-what-magic-happens-when-how2recycle

## Summary

Adam Armstrong, VP of Customer Success and Strategic Partnerships at Specright, and Paul Nowak, Executive Director of Green Blue, discuss a new collaboration between their organizations to streamline sustainable packaging data management. They explain how Specright’s cloud-based specification platform integrates with Green Blue’s How2Recycle program to automate recyclability assessments, reducing manual data entry and accelerating the deployment of recycling labels on consumer products. The partners highlight that this integration addresses the growing complexity of regulations and consumer demand for clear end-of-life instructions, aiming to increase the volume of How2Recycle labels globally.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-25-258-what-magic-happens-when-how2recycle-and-specright-meet#t=6) Introduction: Packaging Today hosts and guests
- [8:36](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-25-258-what-magic-happens-when-how2recycle-and-specright-meet#t=516) Specright and Green Blue: Platform and Program Overview
- [14:56](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-25-258-what-magic-happens-when-how2recycle-and-specright-meet#t=896) The Collaboration: Automating How2Recycle Assessments
- [21:49](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-25-258-what-magic-happens-when-how2recycle-and-specright-meet#t=1309) Geographic Variability and Municipal Recycling Access
- [28:58](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-25-258-what-magic-happens-when-how2recycle-and-specright-meet#t=1738) Converter Perspective: Single Source of Truth for Data
- [33:17](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-25-258-what-magic-happens-when-how2recycle-and-specright-meet#t=1997) Global Expansion: Harmonizing Labeling Systems Internationally

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [Certification & compliance](https://hardwarepodcasts.com/topic/certification-and-compliance)

## Most relevant to

companies scaling up

## Mentioned

- Specright (company)
- Green Blue (company)
- How2Recycle (product)
- Sustainable Packaging Coalition (company)
- TRP (company)
- FTC (other)

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- [Inside Glacier's Mission to Modernize Recycling](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2025-11-26-inside-glaciers-mission-to-modernize-recycling) (The Robot Report Podcast)
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## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-25-258-what-magic-happens-when-how2recycle-and-specright-meet. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.