# 257 - Digital can printing with Anna from Corpse Reviver!

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-04-22
- Length: 35m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-22-257-digital-can-printing-with-anna-from-corpse-reviver
- Listen: https://encase.substack.com/p/257-digital-can-printing-with-anna

## Summary

Anna Zesbaugh, CEO and co-founder of Better Buzz Brands, explains how a brief Denver liquor store closure during the pandemic inspired her to launch Hooch Booch and later Corpse Reviver. She details the strategic rebranding of Corpse Reviver from a confusing 'boneless cocktail' to a functional hydration beverage, emphasizing the importance of clear market positioning. The episode highlights the use of digital can printing by Can Works to achieve lower minimums and eco-friendly packaging, while discussing the specific formulation of minerals and electrolytes in the product.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-22-257-digital-can-printing-with-anna-from-corpse-reviver#t=1) Introduction: Anna Zesbaugh and Better Buzz Brands
- [3:20](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-22-257-digital-can-printing-with-anna-from-corpse-reviver#t=200) Origin Story: Denver Prohibition and Hooch Booch Launch
- [10:48](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-22-257-digital-can-printing-with-anna-from-corpse-reviver#t=648) Corpse Reviver Rebrand: From Mocktail to Functional Beverage
- [20:04](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-22-257-digital-can-printing-with-anna-from-corpse-reviver#t=1204) Digital Can Printing with Can Works and Packaging Design
- [25:41](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-22-257-digital-can-printing-with-anna-from-corpse-reviver#t=1541) Retail Placement and Functional Ingredients
- [31:08](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-22-257-digital-can-printing-with-anna-from-corpse-reviver#t=1868) Conclusion and Product Availability

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)

## Most relevant to

early-stage companies

## Mentioned

- Better Buzz Brands (company)
- Hooch Booch (product)
- Corpse Reviver (product)
- Can Works (company)
- Gaspar Costa (other)
- Ann Marie (other)

## Related episodes from other shows

- [Liquid Death: Mike Cessario](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-01-22-liquid-death-mike-cessario) (How I Built This)
- [Looking on the Starryside with co-founders Liz Seelye & Erin Fasano](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-12-looking-on-the-starryside-with-co-founders-liz-seelye-erin-fasano) (The Startup CPG Podcast)
- [Create All-Natural Cocktails in 2 Minutes with Steep't](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-04-12-create-all-natural-cocktails-in-2-minutes-with-steept) (The Startup CPG Podcast)
- [How I Built Resilience: Kara Goldin of Hint](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-01-how-i-built-resilience-kara-goldin-of-hint) (How I Built This)
- [Founder Feature: Amna Mettmann of Brause](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-18-founder-feature-amna-mettmann-of-brause) (The Startup CPG Podcast)

## Citing this page

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