# 255 - Greenwashing 🤮 with Evelio Mattos

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-04-10
- Length: 40m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-10-255-greenwashing-with-evelio-mattos
- Listen: https://encase.substack.com/p/255-greenwashing-with-evelio-mattos

## Summary

Host Evelio Mattos and guest Adam Peek discuss the complexities of sustainable packaging, focusing on the legal and practical risks of greenwashing and Extended Producer Responsibility (EPR) regulations. They analyze specific product categories, including water packaging (comparing aluminum cans, PET, and Boxed Water) and footwear (examining Nike's packaging innovations and the role of secondary markets), to illustrate that sustainability decisions must be brand-specific rather than material-based. The conversation highlights that consumer ease of access often outweighs sustainability in purchasing decisions and warns brands against relying solely on carbon offsets or supplier claims for their environmental messaging.

## Chapters

- [2:11](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-10-255-greenwashing-with-evelio-mattos#t=131) Introduction and EPR Explanation
- [6:36](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-10-255-greenwashing-with-evelio-mattos#t=396) Greenwashing Risks and Legal Liability
- [12:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-10-255-greenwashing-with-evelio-mattos#t=725) Sustainable Water Packaging Analysis
- [19:15](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-10-255-greenwashing-with-evelio-mattos#t=1155) Shoe Packaging and Consumer Expectations
- [29:20](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-10-255-greenwashing-with-evelio-mattos#t=1760) Sustainability Myths and Carbon Offsets

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)

## Most relevant to

established companies

## Mentioned

- Specright (company)
- Nike (company)
- Boxed Water (product)
- Liquid Death (company)
- Tetra Pak (company)
- Stanley (product)
- Yeti (product)
- Apple (company)
- Scrapp App (product)
- FSC (other)
- SFI (other)
- Print Releaf (company)

## Related episodes from other shows

- [#195 - What Do Health and Sustainability Really Mean to Consumers? | Dana Kim & Sam Kass](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-05-06-195-what-do-health-and-sustainability-really-mean-to-consumers-dana-kim-sam-kass) (The Startup CPG Podcast)
- [Pure Gold Series: How to Fight Climate Change as an Emerging Brand with Seth Goldman](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-19-pure-gold-series-how-to-fight-climate-change-as-an-emerging-brand-with-seth-gold) (The Startup CPG Podcast)
- [#203 - Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-01-203-packaging-your-brand-101-jamie-valenti-jordan-and-andy-kurtts) (The Startup CPG Podcast)
- [131: Why Doing Good with Your Hardware Product Matters](https://hardwarepodcasts.com/podcast/product-startup/2022-07-06-131-why-doing-good-with-your-hardware-product-matters) (Product Startup)
- [230: Product Packaging Advice for Your New Hardware Invention](https://hardwarepodcasts.com/podcast/product-startup/2024-06-14-230-product-packaging-advice-for-your-new-hardware-invention) (Product Startup)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-10-255-greenwashing-with-evelio-mattos. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.