# 254 - Packaging Today Show 4/1/24 Analyzing April Fool's Packaging

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-04-08
- Length: 41m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-08-254-packaging-today-show-4-1-24-analyzing-april-fools-packaging
- Listen: https://encase.substack.com/p/254-packaging-today-show-4124-analyzing

## Summary

Hosts Adam Peek and David Tang analyze the effectiveness and risks of April Fool's packaging campaigns, discussing specific examples like Liquid Death, Adidas, and Last Crumb. They debate whether brands should use digital renders or physical prototypes for these stunts and highlight the potential for consumer backlash, particularly regarding religious sensitivity as seen with Last Crumb's Easter cookies. The conversation concludes that while such campaigns can boost brand awareness, they often carry too much risk for most companies.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-08-254-packaging-today-show-4-1-24-analyzing-april-fools-packaging#t=0) Intro and Live Stream Mishaps
- [6:51](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-08-254-packaging-today-show-4-1-24-analyzing-april-fools-packaging#t=411) The Strategy of April Fools' Packaging
- [13:13](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-08-254-packaging-today-show-4-1-24-analyzing-april-fools-packaging#t=793) Analyzing Adidas and Sriracha Mayo Toothpaste
- [16:30](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-08-254-packaging-today-show-4-1-24-analyzing-april-fools-packaging#t=990) Dog Water and Ollipop Pringles Parody
- [18:47](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-08-254-packaging-today-show-4-1-24-analyzing-april-fools-packaging#t=1127) Del Taco Tic Tacs and 7-Eleven Hot Dog Water
- [24:15](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-08-254-packaging-today-show-4-1-24-analyzing-april-fools-packaging#t=1455) Last Crumb Easter Cookies and Religious Backlash
- [30:25](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-08-254-packaging-today-show-4-1-24-analyzing-april-fools-packaging#t=1825) Liquid Death, Dude Wipes, and Final Verdict

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

established companies

## Mentioned

- Liquid Death (company)
- Adidas (company)
- Heinz (company)
- Last Crumb (company)
- Ollipop (company)
- Del Taco (company)
- 7-Eleven (company)
- Dude Wipes (company)
- Papatoui (product)
- Meow Wolf (company)

## Related episodes from other shows

- [31: Retweeting Praise](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-10-27-31-retweeting-praise) (Thoroughly Considered)
- [8: Packaging](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-01-28-8-packaging) (Thoroughly Considered)
- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
- [50: Putting All Your Eggs in the Launch Basket](https://hardwarepodcasts.com/podcast/thoroughly-considered/2019-04-22-50-putting-all-your-eggs-in-the-launch-basket) (Thoroughly Considered)
- [#203 - Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-01-203-packaging-your-brand-101-jamie-valenti-jordan-and-andy-kurtts) (The Startup CPG Podcast)

## Citing this page

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