# 253 - Christopher Davidson share about new and exciting sustainable innovations from WestRock

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-04-02
- Length: 30m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-02-253-christopher-davidson-share-about-new-and-exciting-sustainable-innovations-fr
- Listen: https://encase.substack.com/p/253-christopher-davidson-share-about

## Summary

Chris Davidson, Vice President of Sustainability at WestRock, discusses the company's shift toward sustainable packaging solutions, highlighting the CanCollar® paperboard alternative to plastic rings and the EverGrow™ produce container. He explains how the pandemic accelerated e-commerce demand and consumer awareness for eco-friendly materials, while also detailing WestRock's automation capabilities and recent progress in decarbonization through virtual power purchase agreements.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-02-253-christopher-davidson-share-about-new-and-exciting-sustainable-innovations-fr#t=0) Introduction and Guest Background
- [9:51](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-02-253-christopher-davidson-share-about-new-and-exciting-sustainable-innovations-fr#t=591) Pandemic Impact on Packaging Demand
- [13:31](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-02-253-christopher-davidson-share-about-new-and-exciting-sustainable-innovations-fr#t=811) Consumer Recycling Behavior and Paper Benefits
- [16:48](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-02-253-christopher-davidson-share-about-new-and-exciting-sustainable-innovations-fr#t=1008) CanCollar® Innovation and Automation
- [25:08](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-02-253-christopher-davidson-share-about-new-and-exciting-sustainable-innovations-fr#t=1508) New Products: EverGrow™ and EndShield™
- [27:16](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-02-253-christopher-davidson-share-about-new-and-exciting-sustainable-innovations-fr#t=1636) Decarbonization and Closing Remarks

## Topics

- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

large enterprises

## Mentioned

- WestRock (company)
- CanCollar (product)
- EverGrow (product)
- EndShield (product)
- Coca-Cola (company)
- KFC (company)
- Specright (tool)

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## Citing this page

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