# 252 - Brandi Parker discusses her journey in sustainability and entrepreneurship

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-04-01
- Length: 36m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-01-252-brandi-parker-discusses-her-journey-in-sustainability-and-entrepreneurship
- Listen: https://encase.substack.com/p/252-brandi-parker-discusses-her-journey

## Summary

Brandi Parker, founder of Parker Brands, discusses her transition from a technical production role at Pearl Fisher to founding her own consultancy focused on bridging design and manufacturing with a sustainability lens. She details her services, which include sourcing innovative materials, optimizing supply chains, and helping clients like CPG brands, agencies, and NGOs make valid sustainability claims without greenwashing. Parker emphasizes the importance of translating technical data into consumer-friendly language and shares her journey of overcoming the fear of entrepreneurship to build a client base of 13 in her first year.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-01-252-brandi-parker-discusses-her-journey-in-sustainability-and-entrepreneurship#t=1) Introduction: Adam Peek and Brandi Parker
- [8:20](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-01-252-brandi-parker-discusses-her-journey-in-sustainability-and-entrepreneurship#t=500) Brandi Parker's Career Journey and Background
- [16:16](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-01-252-brandi-parker-discusses-her-journey-in-sustainability-and-entrepreneurship#t=976) Speaking, Dyline Awards, and Industry Engagement
- [24:27](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-01-252-brandi-parker-discusses-her-journey-in-sustainability-and-entrepreneurship#t=1467) Founding Parker Brands and Entrepreneurial Challenges
- [29:17](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-01-252-brandi-parker-discusses-her-journey-in-sustainability-and-entrepreneurship#t=1757) Parker Brands Services: Sustainability Strategy and Claims

## Topics

- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

early-stage companies

## Mentioned

- Parker Brands (company)
- Pearl Fisher (company)
- Myers (company)
- Trayak (tool)
- SmartSolve (company)
- The Scrapp App (product)
- Meyers Sustainable Packaging Guide (product)
- Labl (company)

## Related episodes from other shows

- [087: Purpose is a Big Part of Consumer Product Success](https://hardwarepodcasts.com/podcast/product-startup/2021-08-04-087-purpose-is-a-big-part-of-consumer-product-success) (Product Startup)
- [Live From The HIBT Summit: Marcia Kilgore](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-01-09-live-from-the-hibt-summit-marcia-kilgore) (How I Built This)
- [Meet Our New Host](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-01-25-meet-our-new-host) (The Startup CPG Podcast)
- [Eileen Fisher: Eileen Fisher](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-11-06-eileen-fisher-eileen-fisher) (How I Built This)
- [Ep. 3: Lessons on Authenticity with Co-Founder of Oatly and Good Idea Drinks, Bjorn Oste](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-05-04-ep-3-lessons-on-authenticity-with-co-founder-of-oatly-and-good-idea-drinks-bjorn) (The Startup CPG Podcast)

## Citing this page

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