# 248 - Packaging designer and influencer manager for Skull Shaver, Justin Vermeesch

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-03-13
- Length: 30m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-03-13-248-packaging-designer-and-influencer-manager-for-skull-shaver-justin-vermeesch
- Listen: https://encase.substack.com/p/248-packaging-designer-and-influencer

## Summary

Justin Vermeesch, Creative Manager at Skull Shaver, discusses his journey from a car dealership to managing packaging, influencer marketing, and social media for the bald grooming brand. He details the company's evolution from a small garage operation to a global enterprise, highlighting the strategic use of premium packaging features like foil stamping to capture retail attention. Vermeesch explains how Skull Shaver maintains brand integrity across omnichannel sales by leveraging a diverse network of authentic influencers and fostering a collaborative, cross-functional product development culture.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-03-13-248-packaging-designer-and-influencer-manager-for-skull-shaver-justin-vermeesch#t=1) Introduction: Justin Vermeesch and Skull Shaver
- [2:32](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-03-13-248-packaging-designer-and-influencer-manager-for-skull-shaver-justin-vermeesch#t=152) Vermeesch's Career Path and Company Growth
- [7:45](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-03-13-248-packaging-designer-and-influencer-manager-for-skull-shaver-justin-vermeesch#t=465) Advice for Designers Joining Small Companies
- [14:42](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-03-13-248-packaging-designer-and-influencer-manager-for-skull-shaver-justin-vermeesch#t=882) Packaging Design: Foil Stamping and Retail Strategy
- [19:22](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-03-13-248-packaging-designer-and-influencer-manager-for-skull-shaver-justin-vermeesch#t=1162) Influencer Marketing and Product Innovation
- [24:03](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-03-13-248-packaging-designer-and-influencer-manager-for-skull-shaver-justin-vermeesch#t=1443) Social Media Strategy and Content Creation

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up

## Mentioned

- Skull Shaver (company)
- Label Protect (tool)
- Trayak (tool)
- SmartSolve (other)
- The Scrapp App (other)
- Labl (other)

## Related episodes from other shows

- [Founder Feature: Kartik Das of Doosra](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-02-06-founder-feature-kartik-das-of-doosra) (The Startup CPG Podcast)
- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)
- [Live Episode! Walker & Company: Tristan Walker (2019)](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-02-28-live-episode-walker-company-tristan-walker-2019) (How I Built This)
- [Advice Line with Christina Tosi of Milk Bar](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-06-11-advice-line-with-christina-tosi-of-milk-bar) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2024-03-13-248-packaging-designer-and-influencer-manager-for-skull-shaver-justin-vermeesch. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.