# 245 - Digitized surfaces and Unboxing eCommerce for Pathosan on Packaging Today Show

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-02-20
- Length: 44m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-20-245-digitized-surfaces-and-unboxing-ecommerce-for-pathosan-on-packaging-today-sh
- Listen: https://encase.substack.com/p/245-digitized-surfaces-and-unboxing

## Summary

Hosts Adam Peek, Evelio Mattos, and Cory Connors unbox and critique packaging from Pathosan, a sustainable cleaning brand, discussing design choices like C-flute corrugated boxes, water-activated paper tape, and labeling strategies. They identify specific pain points, including 90-degree die-cut corners that tear easily, redundant labeling on glass bottles, and the environmental waste of polypropylene labels on corrugated. The hosts suggest improvements such as switching to B-flute for space efficiency, direct digital printing on boxes, and using water-soluble labels from SmartSolve to facilitate bottle reuse and recycling.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-20-245-digitized-surfaces-and-unboxing-ecommerce-for-pathosan-on-packaging-today-sh#t=1) Introduction and Sponsor Reads
- [1:13](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-20-245-digitized-surfaces-and-unboxing-ecommerce-for-pathosan-on-packaging-today-sh#t=73) President's Day and LED Court Technology
- [8:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-20-245-digitized-surfaces-and-unboxing-ecommerce-for-pathosan-on-packaging-today-sh#t=480) LED Packaging and Digital Surfaces
- [14:31](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-20-245-digitized-surfaces-and-unboxing-ecommerce-for-pathosan-on-packaging-today-sh#t=871) Unboxing Pathosan Packaging
- [22:33](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-20-245-digitized-surfaces-and-unboxing-ecommerce-for-pathosan-on-packaging-today-sh#t=1353) Critique of Die-Cut Corners and Inserts
- [24:04](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-20-245-digitized-surfaces-and-unboxing-ecommerce-for-pathosan-on-packaging-today-sh#t=1444) Labeling Strategy and Redundancy
- [28:17](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-20-245-digitized-surfaces-and-unboxing-ecommerce-for-pathosan-on-packaging-today-sh#t=1697) Direct Printing and Material Choices
- [33:39](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-20-245-digitized-surfaces-and-unboxing-ecommerce-for-pathosan-on-packaging-today-sh#t=2019) Recommendations for B-Flute and Sustainability
- [38:51](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-20-245-digitized-surfaces-and-unboxing-ecommerce-for-pathosan-on-packaging-today-sh#t=2331) Reusable Bottle Models and Show Wrap-up

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)

## Most relevant to

early-stage companies

## Mentioned

- Pathosan (company)
- Myers Printing (company)
- SmartSolve (company)
- Erewhon (company)
- Fiber Box Association (company)

## Related episodes from other shows

- [8: Packaging](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-01-28-8-packaging) (Thoroughly Considered)
- [40: Agglomerated Cork](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-08-03-40-agglomerated-cork) (Thoroughly Considered)
- [#203 - Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-01-203-packaging-your-brand-101-jamie-valenti-jordan-and-andy-kurtts) (The Startup CPG Podcast)
- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
- [Founder Feature: Woo Pailet of LOO](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-15-founder-feature-woo-pailet-of-loo) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-20-245-digitized-surfaces-and-unboxing-ecommerce-for-pathosan-on-packaging-today-sh. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.