# 243 - Tony Perrotta on why we need to move beyond just talking about sustainability

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-02-06
- Length: 36m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-06-243-tony-perrotta-on-why-we-need-to-move-beyond-just-talking-about-sustainabilit
- Listen: https://encase.substack.com/p/243-tony-perrotta-on-why-we-need

## Summary

Tony Perrotta of PA Consulting explains the shift from sustainability to a regenerative economy, highlighting how dry molded fiber technology from PulPac can replace single-use plastics at scale. He details the Bottle Collective and Blister Collective, which bring together competitors like Diageo, Sanofi, Haleon, and Bayer to collaborate on replacing plastic bottles and blister packs. Perrotta argues that radical collaboration is necessary to solve complex system-based challenges, moving beyond marketing ploys to create net beneficial impacts for the environment.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-06-243-tony-perrotta-on-why-we-need-to-move-beyond-just-talking-about-sustainabilit#t=1) Introduction: Tony Perrotta and PA Consulting
- [4:16](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-06-243-tony-perrotta-on-why-we-need-to-move-beyond-just-talking-about-sustainabilit#t=256) From Plastic Bank to Regenerative Economy
- [16:07](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-06-243-tony-perrotta-on-why-we-need-to-move-beyond-just-talking-about-sustainabilit#t=967) Sustainability vs. Regenerative Impact
- [23:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-06-243-tony-perrotta-on-why-we-need-to-move-beyond-just-talking-about-sustainabilit#t=1380) Dry Molded Fiber and PulPac Technology
- [28:53](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-06-243-tony-perrotta-on-why-we-need-to-move-beyond-just-talking-about-sustainabilit#t=1733) The Bottle and Blister Collectives
- [32:33](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-06-243-tony-perrotta-on-why-we-need-to-move-beyond-just-talking-about-sustainabilit#t=1953) Barriers, Liners, and Industry Adoption

## Topics

- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- PA Consulting (company)
- PulPac (company)
- Plastic Bank (company)
- Diageo (company)
- Sanofi (company)
- Haleon (company)
- Bayer (company)

## Related episodes from other shows

- [Making garbage useful with Tom Szaky of TerraCycle](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-08-17-making-garbage-useful-with-tom-szaky-of-terracycle) (How I Built This)
- [HIBT Lab! UNLESS Collective: Eric Liedtke](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-05-16-hibt-lab-unless-collective-eric-liedtke) (How I Built This)
- [Building the Rails to Eliminate Single-Use Plastic Water Bottles with Manuela Zoninsein, CEO and Founder at Kadeya](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2023-04-27-building-the-rails-to-eliminate-single-use-plastic-water-bottles-with-manuela-zo) (Hardware to Save a Planet)
- [The Race to Replace Plastic: 2026 SF Climate Week](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2026-06-04-the-race-to-replace-plastic-2026-sf-climate-week) (Hardware to Save a Planet)
- [40. Why Plastic Eating Enzymes Will Save Our Oceans](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2021-10-19-40-why-plastic-eating-enzymes-will-save-our-oceans) (The Next Byte Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-06-243-tony-perrotta-on-why-we-need-to-move-beyond-just-talking-about-sustainabilit. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.