# 241 - Tag discusses the future of connected packaging and sustainability

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-01-25
- Length: 39m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-25-241-tag-discusses-the-future-of-connected-packaging-and-sustainability
- Listen: https://encase.substack.com/p/241-tag-discusses-the-future-of-connected

## Summary

Adam Peek hosts a discussion with Tag executives Devin Nutter, Jan Stollerman, Emily Stolarcyk, and Paul Lynch on the convergence of connected packaging and sustainability. The team explains how Tag leverages QR codes, NFC tags, and RFID tags to help brands capture first-party data and engage consumers through gamified digital experiences. They detail how this technology supports Extended Producer Responsibility (EPR) compliance by providing location-specific recycling instructions and reducing printing costs through dynamic content. The conversation highlights Tag's end-to-end sourcing and design capabilities, emphasizing how their integrated approach helps brands navigate complex sustainability regulations and material sorting challenges.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-25-241-tag-discusses-the-future-of-connected-packaging-and-sustainability#t=1) Introduction: Tag's Global Packaging and Sourcing Capabilities
- [5:48](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-25-241-tag-discusses-the-future-of-connected-packaging-and-sustainability#t=348) Tag's Operating Model and Center of Excellence Structure
- [12:04](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-25-241-tag-discusses-the-future-of-connected-packaging-and-sustainability#t=724) Connected Packaging: QR Codes, NFC, and First-Party Data
- [17:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-25-241-tag-discusses-the-future-of-connected-packaging-and-sustainability#t=1030) Sustainability, EPR, and End-of-Life Recycling Instructions
- [20:29](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-25-241-tag-discusses-the-future-of-connected-packaging-and-sustainability#t=1229) Navigating RFID Recyclability and Material Challenges
- [26:37](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-25-241-tag-discusses-the-future-of-connected-packaging-and-sustainability#t=1597) Case Study: Virtual Worlds and Gamification for CPG
- [30:54](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-25-241-tag-discusses-the-future-of-connected-packaging-and-sustainability#t=1854) Tag's Evolution, Densus Acquisition, and Future Outlook

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

large enterprises

## Mentioned

- Labl (product)
- Tag (company)
- Densus (company)
- Merkel (company)

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- [135. Retail Fights Back With Connected Tech 🛍](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2023-08-15-135-retail-fights-back-with-connected-tech) (The Next Byte Podcast)
- [Intelligent Dumpsters and Sustainable Waste Disposal with Ben Chehebar, VP of Hardware at RoadRunner Recycling, and Jason Gates, Senior VP of Strategy at RoadRunner Recycling](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2023-03-30-intelligent-dumpsters-and-sustainable-waste-disposal-with-ben-chehebar-vp-of-har) (Hardware to Save a Planet)
- [ESG, Sustainability, & the Future of Electronics w/ Tom Raftery](https://hardwarepodcasts.com/podcast/ontrack/2024-03-05-esg-sustainability-the-future-of-electronics-w-tom-raftery) (OnTrack)
- [What is Stopping Brands from Going Big with NFC? | SharpEnd's Cameron Worth | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-08-what-is-stopping-brands-from-going-big-with-nfc-sharpends-cameron-worth-internet) (IoT For All Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-25-241-tag-discusses-the-future-of-connected-packaging-and-sustainability. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.