# 239 - Regenerative agriculture and the importance of packaging in food systems with Holly Arbuckle

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-01-09
- Length: 31m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-09-239-regenerative-agriculture-and-the-importance-of-packaging-in-food-systems-wit
- Listen: https://encase.substack.com/p/239-regenerative-agriculture-and

## Summary

Holly Arbuckle, co-founder of Singing Pastures, explains how regenerative agriculture improves soil health and nutrient density, creating a need for packaging that preserves shelf-stable meat products like pork snack sticks and salami. She discusses the challenge of finding compostable polymers that support soil biology rather than harming it, and details how her brand uses packaging to tell a story of sustainability and beauty. The conversation highlights the intersection of regenerative farming practices, such as managed grazing, and the critical role of packaging in protecting product quality while communicating brand values to consumers.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-09-239-regenerative-agriculture-and-the-importance-of-packaging-in-food-systems-wit#t=0) Introduction: Holly Arbuckle and Singing Pastures
- [4:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-09-239-regenerative-agriculture-and-the-importance-of-packaging-in-food-systems-wit#t=245) Singing Pastures Product Lines and Sales Channels
- [5:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-09-239-regenerative-agriculture-and-the-importance-of-packaging-in-food-systems-wit#t=300) Regenerative Agriculture and Soil Health Definition
- [8:48](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-09-239-regenerative-agriculture-and-the-importance-of-packaging-in-food-systems-wit#t=528) Soil Biology, Nutrient Density, and Carbon Sequestration
- [12:09](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-09-239-regenerative-agriculture-and-the-importance-of-packaging-in-food-systems-wit#t=729) Plastics, Compostable Polymers, and Soil Impact
- [19:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-09-239-regenerative-agriculture-and-the-importance-of-packaging-in-food-systems-wit#t=1150) Regenerative Grazing and Pasture Raised Pork
- [24:41](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-09-239-regenerative-agriculture-and-the-importance-of-packaging-in-food-systems-wit#t=1481) Packaging Strategy: Preservation and Brand Storytelling

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)

## Most relevant to

early-stage companies

## Mentioned

- Singing Pastures (company)
- Thrive Market (company)
- Misfits Market (company)
- Imperfect Foods (company)
- Joel Salatin (other)
- Savory Institute (other)
- Paul Stamets (other)
- Kiss the Ground (other)
- Common Ground (other)

## Related episodes from other shows

- [How I Built Resilience: Loren and Lisa Poncia of Stemple Creek Ranch](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-01-28-how-i-built-resilience-loren-and-lisa-poncia-of-stemple-creek-ranch) (How I Built This)
- [S1 E8: Tackling Industrial Design and Regenerative Materials with PROWL](https://hardwarepodcasts.com/podcast/the-builder-circle/2023-07-10-s1-e8-tackling-industrial-design-and-regenerative-materials-with-prowl) (The Builder Circle)
- [#119 Lil Bucks: Cultivating Health and Sustainability Through Buckwheat with Founder Emily Griffith and Luke Peterson from A-Frame Farm](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-12-19-119-lil-bucks-cultivating-health-and-sustainability-through-buckwheat-with-found) (The Startup CPG Podcast)
- [Founder Feature: Cam Mathias of Huntaway](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-08-16-founder-feature-cam-mathias-of-huntaway) (The Startup CPG Podcast)

## Citing this page

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