# 238 - Eddy Hagen thinks we need to change how we manage color with printed packaging

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-01-03
- Length: 31m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-03-238-eddy-hagen-thinks-we-need-to-change-how-we-manage-color-with-printed-packagi
- Listen: https://encase.substack.com/p/238-eddy-hagen-thinks-we-need-to

## Summary

Eddy Hagen, a printing industry expert and color management specialist, argues that the industry's obsession with tight delta E tolerances is unnecessary and wasteful. He advocates for Project BCG (Better Brand Color Guides), which promotes measuring physical samples to create rock-solid, custom color definitions rather than relying on subjective press checks or generic Pantone guides. Hagen emphasizes that broadening tolerances and using standardized measurements can significantly reduce waste and improve sustainability in printed packaging.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-03-238-eddy-hagen-thinks-we-need-to-change-how-we-manage-color-with-printed-packagi#t=1) Introduction and Sponsor Reads
- [4:42](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-03-238-eddy-hagen-thinks-we-need-to-change-how-we-manage-color-with-printed-packagi#t=282) Eddy Hagen's Career and Printing Evolution
- [9:14](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-03-238-eddy-hagen-thinks-we-need-to-change-how-we-manage-color-with-printed-packagi#t=554) The Problem with Subjective Press Checks
- [13:51](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-03-238-eddy-hagen-thinks-we-need-to-change-how-we-manage-color-with-printed-packagi#t=831) Debunking Tight Delta E Tolerances
- [19:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-03-238-eddy-hagen-thinks-we-need-to-change-how-we-manage-color-with-printed-packagi#t=1140) Project BCG and Custom Color Definitions
- [27:09](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-03-238-eddy-hagen-thinks-we-need-to-change-how-we-manage-color-with-printed-packagi#t=1629) Substrate Influence and Digital Printing

## Topics

- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Quality & yield](https://hardwarepodcasts.com/topic/quality-and-yield)

## Most relevant to

established companies

## Mentioned

- Meyers (company)
- Pantone (other)
- Project BCG (other)
- Coca-Cola (company)
- Kellogg's (company)
- Flint Ink (company)
- Adobe Illustrator (tool)

## Related episodes from other shows

- [#89 Packaging Design and Printing 101 with Kirk & Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-02-89-packaging-design-and-printing-101-with-kirk-kurtts) (The Startup CPG Podcast)
- [BONUS - iNEMI VP of Technical & Project Operations Grace O'Malley at APEX 2023 - EMSNOW & SCOOP On Location](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-09-bonus-inemi-vp-of-technical-project-operations-grace-omalley-at-apex-2023-emsnow) (EMS@C-LEVEL)
- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
- [#203 - Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-01-203-packaging-your-brand-101-jamie-valenti-jordan-and-andy-kurtts) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2024-01-03-238-eddy-hagen-thinks-we-need-to-change-how-we-manage-color-with-printed-packagi. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.