# 236 - BeatBox Beverage Becomes a B Corp w/ CSO Aimy Steadman

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2023-12-28
- Length: 26m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2023-12-28-236-beatbox-beverage-becomes-a-b-corp-w-cso-aimy-steadman
- Listen: https://encase.substack.com/p/236-beatbox-beverage-becomes-a-b

## Summary

Aimy Stedman, COO of BeatBox Beverages, explains the company's multi-year journey to becoming a certified B Corporation, highlighting the rigorous data collection required for social and environmental impact. She details the operational challenges of gathering carbon and packaging data from third-party manufacturers and logistics partners, noting the difficulty in tracking energy usage across shared contract manufacturing systems. Stedman also discusses BeatBox's partnership with Tetra Pak for lightweight, plant-based cartons and their active involvement in the Carton Council and Carton Champions to improve US recycling infrastructure.

## Chapters

- [0:31](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-12-28-236-beatbox-beverage-becomes-a-b-corp-w-cso-aimy-steadman#t=31) Introduction: Aimy Stedman and BeatBox Beverages
- [3:36](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-12-28-236-beatbox-beverage-becomes-a-b-corp-w-cso-aimy-steadman#t=216) Company History: From UT Austin to Shark Tank
- [5:20](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-12-28-236-beatbox-beverage-becomes-a-b-corp-w-cso-aimy-steadman#t=320) B Corp Certification: Scoring and Governance
- [9:21](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-12-28-236-beatbox-beverage-becomes-a-b-corp-w-cso-aimy-steadman#t=561) Data Collection Challenges with Partners
- [13:13](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-12-28-236-beatbox-beverage-becomes-a-b-corp-w-cso-aimy-steadman#t=793) Tetra Pak, Carton Council, and Recycling
- [19:32](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-12-28-236-beatbox-beverage-becomes-a-b-corp-w-cso-aimy-steadman#t=1172) The B Corp Process and Organizational Change

## Topics

- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

companies scaling up

## Mentioned

- BeatBox Beverages (company)
- Tetra Pak (company)
- Carton Council (other)
- Carbon Better (other)
- ReWall (company)
- Shark Tank (other)

## Related episodes from other shows

- [Ep. 8: Build a Food Business with Teeth - Chloe Sorvino, Forbes Magazine](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-08-13-ep-8-build-a-food-business-with-teeth-chloe-sorvino-forbes-magazine) (The Startup CPG Podcast)
- [#262 - Beverage Manufacturing Lessons with BevSource's Bob Williams](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-18-262-beverage-manufacturing-lessons-with-bevsources-bob-williams) (The Startup CPG Podcast)
- [#200 - Buyer Spotlight: The FruitGuys with Erik Muller and Daria Jackson](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-06-10-200-buyer-spotlight-the-fruitguys-with-erik-muller-and-daria-jackson) (The Startup CPG Podcast)
- [Looking on the Starryside with co-founders Liz Seelye & Erin Fasano](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-12-looking-on-the-starryside-with-co-founders-liz-seelye-erin-fasano) (The Startup CPG Podcast)
- [Founder Feature: Brian Bethke of BEAR Maple Farms](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-01-31-founder-feature-brian-bethke-of-bear-maple-farms) (The Startup CPG Podcast)

## Citing this page

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