# 224 - Hoste cocktails unboxing extravaganza of joy with Evelio Mattos

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2023-11-06
- Length: 38m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2023-11-06-224-hoste-cocktails-unboxing-extravaganza-of-joy-with-evelio-mattos
- Listen: https://encase.substack.com/p/224-hoste-cocktails-unboxing-extravaganza

## Summary

Robbie Haynes, co-founder of Host Cocktails, joins Evelio Mattos and Adam P. to unbox the new packaging for the Host Gold Fashion and Martini ready-to-pour cocktails. The episode details the strategic shift from a rigid, premium blue box to a dynamic folding carton designed to feel more approachable and inviting for home hosting. Haynes explains the design collaboration with Austin studio FODA, the inclusion of sensory elements like an atomizer with orange zest, and the decision to minimize text to reduce cognitive load for the consumer.

## Chapters

- [1:22](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-11-06-224-hoste-cocktails-unboxing-extravaganza-of-joy-with-evelio-mattos#t=82) Introduction and Host Cocktails Overview
- [6:06](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-11-06-224-hoste-cocktails-unboxing-extravaganza-of-joy-with-evelio-mattos#t=366) Packaging Evolution: From Rigid to Folding Carton
- [10:47](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-11-06-224-hoste-cocktails-unboxing-extravaganza-of-joy-with-evelio-mattos#t=647) Design Details: Texture, Foil, and Artwork
- [17:08](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-11-06-224-hoste-cocktails-unboxing-extravaganza-of-joy-with-evelio-mattos#t=1028) Unboxing: The Atomizer and Internal Components
- [26:07](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-11-06-224-hoste-cocktails-unboxing-extravaganza-of-joy-with-evelio-mattos#t=1567) Product Lineup and Future Releases
- [31:11](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-11-06-224-hoste-cocktails-unboxing-extravaganza-of-joy-with-evelio-mattos#t=1871) Packaging as Giftability and Brand Trust

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Host Cocktails (company)
- Gold Fashion (product)
- FODA (company)
- Vino Sill (company)
- Julia Momose (other)
- Kumiko (company)

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- [Advice Line with Christina Tosi of Milk Bar](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-06-11-advice-line-with-christina-tosi-of-milk-bar) (How I Built This)
- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
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- [#232 - 2026 Brand Resolutions](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-20-232-2026-brand-resolutions) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2023-11-06-224-hoste-cocktails-unboxing-extravaganza-of-joy-with-evelio-mattos. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.