# Adam’s talk at Dscoop - Social Media training and why you should care!

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2023-08-08
- Length: 48m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2023-08-08-adams-talk-at-dscoop-social-media-training-and-why-you-should-care
- Listen: https://encase.substack.com/p/adams-talk-at-dscoop-social-media

## Summary

Adam Peak, a packaging industry professional and host of the People of Packaging podcast, delivers a presentation at the Dscoop event on using social media to shorten B2B sales cycles. He argues that platforms like TikTok have become primary search engines for younger buyers, allowing salespeople to condense the traditional 12-18 month sales cycle to 3-6 months through decentralized, value-driven content. Peak shares personal anecdotes about his early career struggles and emphasizes the importance of employee empowerment, citing the success of Dude Wipes CEO Sean Riley and the failure of Sherwin Williams to retain a viral employee.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-08-08-adams-talk-at-dscoop-social-media-training-and-why-you-should-care#t=3) Introduction and Personal Story
- [1:53](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-08-08-adams-talk-at-dscoop-social-media-training-and-why-you-should-care#t=113) Why Social Media Matters for B2B Sales
- [12:28](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-08-08-adams-talk-at-dscoop-social-media-training-and-why-you-should-care#t=748) Mindset: Getting Your Mind Right
- [12:35](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-08-08-adams-talk-at-dscoop-social-media-training-and-why-you-should-care#t=755) The Grind: Consistency and Video Strategy
- [30:50](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-08-08-adams-talk-at-dscoop-social-media-training-and-why-you-should-care#t=1850) Advanced Tactics: Cross-Posting and Employee Empowerment
- [39:02](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-08-08-adams-talk-at-dscoop-social-media-training-and-why-you-should-care#t=2342) Tools and Resources

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

early-stage companies

## Mentioned

- People of Packaging (product)
- WS Packaging (company)
- Myers (company)
- TikTok (tool)
- LinkedIn (tool)
- Dude Wipes (product)
- Sean Riley (other)
- Sherwin Williams (company)
- CapCut (tool)
- ChatGPT (tool)
- Canva (tool)
- Bomb Bomb (tool)

## Related episodes from other shows

- [Go Where Your Audience Is (Which May Be TikTok) w/ Todd Clouser](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-01-18-go-where-your-audience-is-which-may-be-tiktok-w-todd-clouser) (The Manufacturing Executive)
- [Thinking like a Marketer: Reframing the Sales Mindset w/ Chris Luecke](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-02-23-thinking-like-a-marketer-reframing-the-sales-mindset-w-chris-luecke) (The Manufacturing Executive)
- [Timeless Sales Principals and Fundamentals w/ Mike Weinberg](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-13-timeless-sales-principals-and-fundamentals-w-mike-weinberg) (The Manufacturing Executive)
- [#266: Building an Organic Social Media Following with Lindzi Shanks, XO Marshmallow](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-09-15-266-building-an-organic-social-media-following-with-lindzi-shanks-xo-marshmallow) (The Startup CPG Podcast)
- [Ep. 37 - Keeping Sales Up](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2025-02-07-ep-37-keeping-sales-up) (Open Hardware Manufacturing Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2023-08-08-adams-talk-at-dscoop-social-media-training-and-why-you-should-care. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.