# 207 - Sneakers and Packaging! An interview with Mike D. Sykes

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2023-08-08
- Length: 32m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2023-08-08-207-sneakers-and-packaging-an-interview-with-mike-d-sykes
- Listen: https://encase.substack.com/p/207-sneakers-and-packaging-an-interview

## Summary

Mike D. Sykes, founder of the Kicks You Wear newsletter, discusses the intersection of sneaker culture and packaging with host Adam. They analyze how brands like Nike use packaging for authentication and resale value, contrasting special edition boxes with sustainable innovations like the Space Hippie line. The conversation highlights the tension between sustainability goals and the secondary market's demand for pristine packaging.

## Chapters

- [0:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-08-08-207-sneakers-and-packaging-an-interview-with-mike-d-sykes#t=10) Introduction: Mike D. Sykes and Kicks You Wear
- [8:18](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-08-08-207-sneakers-and-packaging-an-interview-with-mike-d-sykes#t=498) Mike Sykes' Sneaker Origins and Philosophy
- [14:07](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-08-08-207-sneakers-and-packaging-an-interview-with-mike-d-sykes#t=847) The Core Purpose of Sneakers vs. Packaging
- [16:14](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-08-08-207-sneakers-and-packaging-an-interview-with-mike-d-sykes#t=974) Evolution of Sneaker Packaging and Unboxing
- [22:21](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-08-08-207-sneakers-and-packaging-an-interview-with-mike-d-sykes#t=1341) Packaging as Authentication and Resale Value
- [27:28](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-08-08-207-sneakers-and-packaging-an-interview-with-mike-d-sykes#t=1648) Sustainability vs. General Release Packaging

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

early-stage companies

## Mentioned

- Kicks You Wear (product)
- Nike (company)
- Space Hippie (product)
- Kizik (company)
- Jet Puffed (product)
- Meyers (company)
- Specright (company)

## Related episodes from other shows

- [230: Product Packaging Advice for Your New Hardware Invention](https://hardwarepodcasts.com/podcast/product-startup/2024-06-14-230-product-packaging-advice-for-your-new-hardware-invention) (Product Startup)
- [8: Packaging](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-01-28-8-packaging) (Thoroughly Considered)
- [116: The Last Detail with Jason Shellen](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-09-12-116-the-last-detail-with-jason-shellen) (Thoroughly Considered)
- [31: Retweeting Praise](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-10-27-31-retweeting-praise) (Thoroughly Considered)
- [100: Embodied Energy](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-07-02-100-embodied-energy) (Thoroughly Considered)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2023-08-08-207-sneakers-and-packaging-an-interview-with-mike-d-sykes. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.