# 204 - How Sticky's relies on SupplyCaddy to deliver amazing chicken fingers!

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2023-07-18
- Length: 37m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2023-07-18-204-how-stickys-relies-on-supplycaddy-to-deliver-amazing-chicken-fingers
- Listen: https://encase.substack.com/p/204-how-stickys-relies-on-supplycaddy

## Summary

Bradley Saveth, Co-founder and President of Supply Caddy, and John Sherman, Founder and CEO of Sticky’s, discuss how Supply Caddy’s custom packaging solutions helped Sticky’s maintain brand integrity during the pandemic-driven shift to off-premise dining. They detail the specific engineering challenge of designing an extra-wide portion cup to accommodate Sticky’s large, irregular chicken tenders, ensuring a superior dipping experience. The conversation highlights the importance of supply chain resilience, as Supply Caddy stepped in when Sticky’s previous bag manufacturer cut off existing customers, and emphasizes how packaging serves as a critical touchpoint for brand expression in delivery.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-07-18-204-how-stickys-relies-on-supplycaddy-to-deliver-amazing-chicken-fingers#t=0) Introduction and Guest Backgrounds
- [8:36](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-07-18-204-how-stickys-relies-on-supplycaddy-to-deliver-amazing-chicken-fingers#t=516) Sticky's Brand Philosophy and Menu Strategy
- [15:21](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-07-18-204-how-stickys-relies-on-supplycaddy-to-deliver-amazing-chicken-fingers#t=921) The Origin Story of the Supply Caddy and Sticky's Partnership
- [20:20](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-07-18-204-how-stickys-relies-on-supplycaddy-to-deliver-amazing-chicken-fingers#t=1220) Supply Chain Disruption and the Need for a New Partner
- [27:49](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-07-18-204-how-stickys-relies-on-supplycaddy-to-deliver-amazing-chicken-fingers#t=1669) Designing the Custom Wide-Diameter Sauce Cup
- [34:06](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-07-18-204-how-stickys-relies-on-supplycaddy-to-deliver-amazing-chicken-fingers#t=2046) Packaging as Brand Expression in Delivery

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Supply Caddy (company)
- Sticky's (company)
- Popeyes (company)
- FedEx (company)
- Nike (company)
- DoorDash (company)
- Uber Eats (company)

## Related episodes from other shows

- [72: All Roads Lead to a Heat Sealed Pouch](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-09-22-72-all-roads-lead-to-a-heat-sealed-pouch) (Thoroughly Considered)
- [89: Stretchy and Smudgy](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-11-17-89-stretchy-and-smudgy) (Thoroughly Considered)
- [8: Packaging](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-01-28-8-packaging) (Thoroughly Considered)
- [Founder Feature: Keya Wingfield of Keya's Snacks](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-03-13-founder-feature-keya-wingfield-of-keyas-snacks) (The Startup CPG Podcast)
- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)

## Citing this page

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