# 202 - Delightful Gin Packaging with Sweet Gwendoline French Gin

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2023-07-11
- Length: 29m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2023-07-11-202-delightful-gin-packaging-with-sweet-gwendoline-french-gin
- Listen: https://encase.substack.com/p/202-delightful-gin-packaging-with

## Summary

Kevin Byer, Head of Marketing, and Larry McGearty, Founder of Sweet Gwendoline French Gin, discuss the design and marketing of their premium spirits brand. They detail the unique French gin formulation, featuring fig, cardamom, and white wine, and the intricate packaging design inspired by John Willie artwork, including a faceted bottle and collectible back images. The conversation highlights their innovative 'Salon of Delights' sensory tasting experience and the regulatory challenges of expanding into European markets with different volume requirements.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-07-11-202-delightful-gin-packaging-with-sweet-gwendoline-french-gin#t=0) Introduction: Kevin Byer and Larry McGearty of Sweet Gwendoline French Gin
- [2:35](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-07-11-202-delightful-gin-packaging-with-sweet-gwendoline-french-gin#t=155) Guest Backgrounds and Brand History
- [5:21](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-07-11-202-delightful-gin-packaging-with-sweet-gwendoline-french-gin#t=321) French Gin Formulation and Ingredients
- [6:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-07-11-202-delightful-gin-packaging-with-sweet-gwendoline-french-gin#t=360) Packaging Design and John Willie Artwork
- [12:32](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-07-11-202-delightful-gin-packaging-with-sweet-gwendoline-french-gin#t=752) Brand Activation and Salon of Delights Experience
- [16:44](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-07-11-202-delightful-gin-packaging-with-sweet-gwendoline-french-gin#t=1004) Label Approval and Regulatory Challenges
- [16:44](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-07-11-202-delightful-gin-packaging-with-sweet-gwendoline-french-gin#t=1004) Retail Presence and European Expansion

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Certification & compliance](https://hardwarepodcasts.com/topic/certification-and-compliance)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)

## Most relevant to

early-stage companies

## Mentioned

- Sweet Gwendoline French Gin (product)
- Sailor Jerry (product)
- Hendrick's (product)
- Smirnoff (product)
- John Willie Bazaar (other)
- Dita Von Teese (other)
- 19 Crimes (product)

## Related episodes from other shows

- [#202 - Buyer Spotlight: Total Wine & More](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-06-24-202-buyer-spotlight-total-wine-more) (The Startup CPG Podcast)
- [Bonus: Raising the bar in the alcoholic beverage category with G’s Dry Hard Ginger Beer](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-02-07-bonus-raising-the-bar-in-the-alcoholic-beverage-category-with-gs-dry-hard-ginger) (The Startup CPG Podcast)
- [Founder Feature: Spencer Hoddeson, Gay Water](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-12-27-founder-feature-spencer-hoddeson-gay-water) (The Startup CPG Podcast)
- [How Quincy Is Reinventing the Dirty Martini, One Perfect Jar at a Time](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-14-how-quincy-is-reinventing-the-dirty-martini-one-perfect-jar-at-a-time) (The Startup CPG Podcast)
- [Vervet's Canned Craft Cocktails are Harnessing the Cultural Wealth of California](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-05-10-vervets-canned-craft-cocktails-are-harnessing-the-cultural-wealth-of-california) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2023-07-11-202-delightful-gin-packaging-with-sweet-gwendoline-french-gin. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.