# 198 - Making packaging data fun! with Eric Norman of Dazmii

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2023-06-14
- Length: 29m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2023-06-14-198-making-packaging-data-fun-with-eric-norman-of-dazmii
- Listen: https://encase.substack.com/p/198-making-packaging-data-fun-with

## Summary

Eric Norman, partner at Dazmii and lead of the Spec Squad, discusses his transition from automotive and industrial packaging to food and beverage, and how his background in computer science led to the creation of Dazmii. He explains how Dazmii helps CPG companies manage disparate packaging specifications by normalizing data for systems like Specright, addressing the critical need for accurate data to meet Extended Producer Responsibility (EPR) regulations and sustainability goals. Norman highlights the challenges of organizational change management when implementing new data systems and outlines Dazmii's strategy to leverage student labor through the Spec Squad to bridge the gap between packaging education and data readiness.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-06-14-198-making-packaging-data-fun-with-eric-norman-of-dazmii#t=0) Introduction and Eric Norman's Background
- [3:21](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-06-14-198-making-packaging-data-fun-with-eric-norman-of-dazmii#t=201) Eric's Journey from Psychology to Packaging Engineering
- [8:39](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-06-14-198-making-packaging-data-fun-with-eric-norman-of-dazmii#t=519) Similarities Across Automotive, Industrial, and Food Packaging
- [10:50](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-06-14-198-making-packaging-data-fun-with-eric-norman-of-dazmii#t=650) Founding Dazmii and the Concept of Spec Data Management
- [15:08](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-06-14-198-making-packaging-data-fun-with-eric-norman-of-dazmii#t=908) Normalizing Disparate Data for Specright and Other Systems
- [16:58](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-06-14-198-making-packaging-data-fun-with-eric-norman-of-dazmii#t=1018) Change Management and the Spec Squad Student Workforce
- [20:40](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-06-14-198-making-packaging-data-fun-with-eric-norman-of-dazmii#t=1240) Future Trends: EPR, Sustainability Data, and AI Challenges

## Topics

- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

companies scaling up

## Mentioned

- Dazmii (company)
- Specright (company)
- Spec Squad (product)
- Michigan State University (other)
- UW Stout (other)

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## Citing this page

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