# 194 - The GREAT Paul Jenkins from PackHub

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2023-05-21
- Length: 31m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2023-05-21-194-the-great-paul-jenkins-from-packhub
- Listen: https://encase.substack.com/p/194-the-great-paul-jenkins-from-packhub

## Summary

Paul Jenkins, founder and managing director of PackHub, discusses his transition from 18 years in brand management to founding a packaging consultancy and the PackHub Innovation Zone. He details the platform's tracking of over 7,000 packaging innovations and its subscriber base of major CPGs and retailers. Jenkins emphasizes that sustainability is now a mandatory business driver rather than a cyclical trend, highlighting the shift from marketing-led 'eco' claims to verifiable environmental metrics.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-05-21-194-the-great-paul-jenkins-from-packhub#t=0) Introduction and Origin Story
- [6:47](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-05-21-194-the-great-paul-jenkins-from-packhub#t=407) PackHub Services and Innovation Zone
- [11:34](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-05-21-194-the-great-paul-jenkins-from-packhub#t=694) LinkedIn Strategy and Authenticity
- [15:38](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-05-21-194-the-great-paul-jenkins-from-packhub#t=938) Sustainability Trends and Greenwashing
- [21:50](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-05-21-194-the-great-paul-jenkins-from-packhub#t=1310) The Problem with '100% Recyclable' Claims
- [28:45](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-05-21-194-the-great-paul-jenkins-from-packhub#t=1725) PackHub Customers and Future Plans

## Topics

- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- PackHub (company)
- SupplyCaddy (company)
- Coca-Cola (company)
- PepsiCo (company)
- Tesco (company)
- David Attenborough (other)
- Blue Planet 2 (other)

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- [Founder Feature: Justin Wolff of Junk Theory](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-06-14-founder-feature-justin-wolff-of-junk-theory) (The Startup CPG Podcast)
- [Pure Gold Series: How to Fight Climate Change as an Emerging Brand with Seth Goldman](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-19-pure-gold-series-how-to-fight-climate-change-as-an-emerging-brand-with-seth-gold) (The Startup CPG Podcast)
- [#200 - Buyer Spotlight: The FruitGuys with Erik Muller and Daria Jackson](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-06-10-200-buyer-spotlight-the-fruitguys-with-erik-muller-and-daria-jackson) (The Startup CPG Podcast)
- [#195 - What Do Health and Sustainability Really Mean to Consumers? | Dana Kim & Sam Kass](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-05-06-195-what-do-health-and-sustainability-really-mean-to-consumers-dana-kim-sam-kass) (The Startup CPG Podcast)

## Citing this page

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