# 188 - Landa Printing is here to stay! Interview with Amir Shalev

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2023-04-11
- Length: 24m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2023-04-11-188-landa-printing-is-here-to-stay-interview-with-amir-shalev
- Listen: https://encase.substack.com/p/188-landa-printing-is-here-to-stay

## Summary

Amir Shalev, Director of Market Development at Landa, explains how the company integrates human factors engineering into the design of its S Ten and S Ten P digital printing presses to simplify operations and attract younger workers amid industry labor shortages. He details Landa's current product lineup, including the S 10 for folding cartons and the S 10 P for commercial printing, while noting the upcoming W press for flexible packaging. Shalev argues that the industry is shifting decisively toward digital printing, citing the absence of flexo presses at recent trade shows as evidence of this trajectory.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-04-11-188-landa-printing-is-here-to-stay-interview-with-amir-shalev#t=0) Introduction: Adam Peak and Amir Shalev at Landa
- [3:47](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-04-11-188-landa-printing-is-here-to-stay-interview-with-amir-shalev#t=227) Amir Shalev's Background in Human Factors Engineering
- [9:15](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-04-11-188-landa-printing-is-here-to-stay-interview-with-amir-shalev#t=555) Applying Human Factors to Landa's System Design
- [15:18](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-04-11-188-landa-printing-is-here-to-stay-interview-with-amir-shalev#t=918) Attracting Younger Operators with Advanced Technology
- [19:42](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-04-11-188-landa-printing-is-here-to-stay-interview-with-amir-shalev#t=1182) Landa's S 10, S 10 P, and Future W Press Capabilities
- [22:20](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-04-11-188-landa-printing-is-here-to-stay-interview-with-amir-shalev#t=1340) The Industry Shift to Digital Printing and Contact Info

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- Landa (company)
- Spec Wright (company)
- Spark Packaging (company)
- S Ten (product)
- S Ten P (product)
- S 10 (product)
- S 10 P (product)
- W press (product)
- Label Expo (other)
- Pac IOT (company)

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- [The Dirty Little Secret of Digital Manufacturing: Why People Still Matter w/ Rush LaSelle](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-11-11-the-dirty-little-secret-of-digital-manufacturing-why-people-still-matter-w-rush) (The Manufacturing Executive)
- [STL306: Be kind to the cast bro!](https://hardwarepodcasts.com/podcast/shop-talk-live/2023-12-15-stl306-be-kind-to-the-cast-bro) (Shop Talk Live)
- [Adapting to New Manufacturing Technology w/ Matthew Wright](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-04-18-adapting-to-new-manufacturing-technology-w-matthew-wright) (The Manufacturing Executive)
- [STL273: Shaper Origin—Then and Now](https://hardwarepodcasts.com/podcast/shop-talk-live/2022-08-26-stl273-shaper-origin-then-and-now) (Shop Talk Live)
- [167: How HEINEKEN and SwipeGuide Are Putting Frontline Workers at the Center of the Connected Brewery, Featuring Joris Stolk and Willemijn Schneyder](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-09-167-how-heineken-and-swipeguide-are-putting-frontline-workers-at-the-center-of-t) (Manufacturing Happy Hour)

## Citing this page

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