# 184 - LIVE from TLMI with Charlie MacLean - President at ASL Print FX

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2023-03-15
- Length: 24m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2023-03-15-184-live-from-tlmi-with-charlie-maclean-president-at-asl-print-fx
- Listen: https://encase.substack.com/p/184-live-from-tlmi-with-charlie-maclean

## Summary

Charlie MacLean, President of ASL Print FX, discusses the company's evolution from a traditional flexographic printer to a hybrid and digital printing specialist, driven by the need for shorter runs and customization in the wine and spirits markets. He details the strategic expansion of ASL Print FX's facilities, including the establishment of a production hub in Napa, California, to serve customers closer to home and reduce travel friction. MacLean also shares insights on the industry-wide shift away from conventional presses toward hybrid technology, highlighting the benefits of repeatability, color accuracy, and reduced waste for both large CPG clients and smaller brands.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-03-15-184-live-from-tlmi-with-charlie-maclean-president-at-asl-print-fx#t=0) Introduction and Company History
- [9:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-03-15-184-live-from-tlmi-with-charlie-maclean-president-at-asl-print-fx#t=545) ASL Print FX Facilities and Expansion
- [16:57](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-03-15-184-live-from-tlmi-with-charlie-maclean-president-at-asl-print-fx#t=1017) Strategic Shift to Hybrid Printing
- [18:28](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-03-15-184-live-from-tlmi-with-charlie-maclean-president-at-asl-print-fx#t=1108) Industry Trends and Future Investments

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

companies scaling up

## Mentioned

- ASL Print FX (company)
- Domino (tool)
- Mark Andy (tool)
- Gallus (tool)
- Coca-Cola (company)
- Kraft Heinz (company)
- McCain Foods (company)
- Loblaws Company Limited (company)
- Specright (company)
- Spark Packaging (company)

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## Citing this page

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