# 175 - Regenerative Food and Packaging Sources with Pat Schnettler from 12 Tides

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-12-20
- Length: 27m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-12-20-175-regenerative-food-and-packaging-sources-with-pat-schnettler-from-12-tides
- Listen: https://encase.substack.com/p/175-regenerative-food-and-packaging

## Summary

Pat Schnettler, co-founder of 12 Tides, explains how the company sources organic kelp from regenerative ocean farms to create nutrient-rich kelp chips. He details the challenges of developing industrially compostable and home compostable packaging, specifically focusing on achieving sufficient moisture barriers with wood pulp-based laminates to meet retail shelf-life requirements. Schnettler emphasizes the importance of understanding raw material specifications directly to avoid production failures and iterate quickly during the early scaling phase.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-12-20-175-regenerative-food-and-packaging-sources-with-pat-schnettler-from-12-tides#t=0) Introduction and Regenerative Ocean Farming
- [7:42](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-12-20-175-regenerative-food-and-packaging-sources-with-pat-schnettler-from-12-tides#t=462) Product Development and Manufacturing Challenges
- [10:46](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-12-20-175-regenerative-food-and-packaging-sources-with-pat-schnettler-from-12-tides#t=646) Packaging Iteration and Barrier Properties
- [15:06](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-12-20-175-regenerative-food-and-packaging-sources-with-pat-schnettler-from-12-tides#t=906) Supplier Relationships and Material Specification
- [23:31](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-12-20-175-regenerative-food-and-packaging-sources-with-pat-schnettler-from-12-tides#t=1411) Retail Distribution and Consumer Appeal

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)

## Most relevant to

early-stage companies

## Mentioned

- 12 Tides (company)
- Thrive Market (company)
- Spark Packaging (company)

## Related episodes from other shows

- [Founder Feature: Keya Wingfield of Keya's Snacks](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-03-13-founder-feature-keya-wingfield-of-keyas-snacks) (The Startup CPG Podcast)
- [Founder Feature: Woo Pailet of LOO](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-15-founder-feature-woo-pailet-of-loo) (The Startup CPG Podcast)
- [Founder Feature: Cam Mathias of Huntaway](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-08-16-founder-feature-cam-mathias-of-huntaway) (The Startup CPG Podcast)
- [The Race to Replace Plastic: 2026 SF Climate Week](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2026-06-04-the-race-to-replace-plastic-2026-sf-climate-week) (Hardware to Save a Planet)
- [#63 Meet the 2022 Shelfie Award Winners](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-09-27-63-meet-the-2022-shelfie-award-winners) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2022-12-20-175-regenerative-food-and-packaging-sources-with-pat-schnettler-from-12-tides. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.