# 170 - Wipes and Weenus Wednesday w/Sean Riley and AJ Peek

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-11-30
- Length: 37m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-30-170-wipes-and-weenus-wednesday-w-sean-riley-and-aj-peek
- Listen: https://encase.substack.com/p/170-wipes-and-weenus-wednesday-wsean

## Summary

Sean Riley, Chief Executive Dude of Dude Wipes, and AJ Peek, CMO of Weenus Lube, discuss the journey of building disruptive CPG brands. Riley details how Dude Wipes grew from a bootstrapped apartment startup to major retail distribution, emphasizing the importance of brand differentiation and online validation before seeking retail partners. Peek and his father launch Weenus Lube as an entrepreneurial learning project, focusing on fun branding and direct-to-consumer sales to test product-market fit.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-30-170-wipes-and-weenus-wednesday-w-sean-riley-and-aj-peek#t=0) Introduction and Sponsor Reads
- [2:57](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-30-170-wipes-and-weenus-wednesday-w-sean-riley-and-aj-peek#t=177) Sean Riley and Dude Wipes Brand Story
- [5:46](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-30-170-wipes-and-weenus-wednesday-w-sean-riley-and-aj-peek#t=346) AJ Peek and Weenus Lube Origin
- [13:20](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-30-170-wipes-and-weenus-wednesday-w-sean-riley-and-aj-peek#t=800) Dude Wipes Inspiration and Growth
- [22:59](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-30-170-wipes-and-weenus-wednesday-w-sean-riley-and-aj-peek#t=1379) Packaging Iteration and Manufacturing
- [25:50](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-30-170-wipes-and-weenus-wednesday-w-sean-riley-and-aj-peek#t=1550) Weenus Lube Pre-Order and Launch Strategy
- [29:21](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-30-170-wipes-and-weenus-wednesday-w-sean-riley-and-aj-peek#t=1761) Entrepreneurial Mindset and Advice
- [31:47](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-30-170-wipes-and-weenus-wednesday-w-sean-riley-and-aj-peek#t=1907) Online vs. Retail Sales Strategy

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies, founders before launch

## Mentioned

- Dude Wipes (product)
- Weenus Lube (product)
- Dude Products (company)
- Spark Packaging (company)
- Kroger (company)
- Shark Tank (other)
- Amazon (company)
- Walmart (company)
- Target (company)
- Walgreens (company)
- Dude Bomb (product)

## Related episodes from other shows

- [#223 - Startup CPG Innovation Sections at UNFI Selling Shows ft. Jubilee’s and Loopini Pizza](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-11-18-223-startup-cpg-innovation-sections-at-unfi-selling-shows-ft-jubilees-and-loopin) (The Startup CPG Podcast)
- [EO Products: Susan Griffin-Black & Brad Black](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-07-15-eo-products-susan-griffin-black-brad-black) (How I Built This)
- [Dude Perfect: Cory Cotton and Tyler Toney](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-09-20-dude-perfect-cory-cotton-and-tyler-toney) (How I Built This)
- [#186 - Bootstrap Heroes: Bumpin Blends, Lentiful and Drink Wholesome](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-03-11-186-bootstrap-heroes-bumpin-blends-lentiful-and-drink-wholesome) (The Startup CPG Podcast)
- [Advice Line with Andy Dunn of Bonobos](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-04-17-advice-line-with-andy-dunn-of-bonobos) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-30-170-wipes-and-weenus-wednesday-w-sean-riley-and-aj-peek. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.