# 168 - John Shin makes taking your vitamins FUN and sustainable!

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-11-22
- Length: 21m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-22-168-john-shin-makes-taking-your-vitamins-fun-and-sustainable
- Listen: https://encase.substack.com/p/168-john-shin-makes-taking-your-vitamins

## Summary

John Shin, founder of Livt Pack, explains how he created a subscription vitamin service featuring gummies in biodegradable sachets to solve the problem of expired vitamins and complex routines. He details the early-stage challenges of sourcing responsive manufacturers and the DIY approach to packaging, including screen-printing pouches by hand. Shin discusses the product formulation developed with dietitians and the company's current status as a small, growing business seeking automation and better box manufacturing partners.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-22-168-john-shin-makes-taking-your-vitamins-fun-and-sustainable#t=3) Introduction and Origin Story
- [5:43](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-22-168-john-shin-makes-taking-your-vitamins-fun-and-sustainable#t=343) Product Development and Packaging Challenges
- [11:33](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-22-168-john-shin-makes-taking-your-vitamins-fun-and-sustainable#t=693) Sourcing Manufacturers and Formulation
- [18:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-22-168-john-shin-makes-taking-your-vitamins-fun-and-sustainable#t=1090) Brand Name and Future Needs

## Topics

- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Livt Pack (product)
- Spark Packaging (company)

## Related episodes from other shows

- [#103 Reimagining Multivitamins: Tend's Real Food Supplements for Pregnancy and Beyond with Co-Founders Hannah & Behzad Varamini](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-08-15-103-reimagining-multivitamins-tends-real-food-supplements-for-pregnancy-and-beyo) (The Startup CPG Podcast)
- [72: All Roads Lead to a Heat Sealed Pouch](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-09-22-72-all-roads-lead-to-a-heat-sealed-pouch) (Thoroughly Considered)
- [Founder Feature: Sahithya Wintrich of Chutni Punch](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-08-founder-feature-sahithya-wintrich-of-chutni-punch) (The Startup CPG Podcast)
- [#112 Naturally Nourishing Treats for Hormonal Balance with Gita Vellanki, Founder of Neeshi](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-10-31-112-naturally-nourishing-treats-for-hormonal-balance-with-gita-vellanki-founder) (The Startup CPG Podcast)
- [Founder Feature: Single Origin Soy Sauce and Award Winning Branding with Christine Liu and Clarissa Wei of HEYDOH](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-06-05-founder-feature-single-origin-soy-sauce-and-award-winning-branding-with-christin) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-22-168-john-shin-makes-taking-your-vitamins-fun-and-sustainable. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.