# 164 - SPECIAL EPISODE DROP - Adam and Evelio join forces with Sunday's Finest for live unboxing

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-11-02
- Length: 41m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-02-164-special-episode-drop-adam-and-evelio-join-forces-with-sundays-finest-for-liv
- Listen: https://encase.substack.com/p/164-special-episode-drop-adam-and

## Summary

Adam Peek and Evelio Mattos host a live unboxing of Sunday's Finest's Gold Fashioned cocktail, featuring founders Robert Haynes and Damien Nichols. They analyze the brand's iterative packaging design (V1 to V2), highlighting structural engineering by Think Packaging and graphic design by Mighty Hew. The discussion covers specific details like foil stamping, the orange zest atomizer, and the strategic use of hospitality-inspired unboxing experiences to elevate the consumer perception of value.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-02-164-special-episode-drop-adam-and-evelio-join-forces-with-sundays-finest-for-liv#t=3) Introduction: Adam Peek and Evelio Mattos collaboration
- [2:53](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-02-164-special-episode-drop-adam-and-evelio-join-forces-with-sundays-finest-for-liv#t=173) Sunday's Finest founders Robert Haynes and Damien Nichols join
- [4:50](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-02-164-special-episode-drop-adam-and-evelio-join-forces-with-sundays-finest-for-liv#t=290) Packaging iteration: From V1 to V2 structural and graphic design
- [8:35](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-02-164-special-episode-drop-adam-and-evelio-join-forces-with-sundays-finest-for-liv#t=515) Collaboration with Think Packaging and Mighty Hew
- [11:14](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-02-164-special-episode-drop-adam-and-evelio-join-forces-with-sundays-finest-for-liv#t=674) Production volume and vendor coordination challenges
- [15:22](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-02-164-special-episode-drop-adam-and-evelio-join-forces-with-sundays-finest-for-liv#t=922) Unboxing psychology and hospitality-inspired storytelling
- [19:31](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-02-164-special-episode-drop-adam-and-evelio-join-forces-with-sundays-finest-for-liv#t=1171) Detailed component analysis: Atomizer, foil, and bottle design
- [29:33](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-02-164-special-episode-drop-adam-and-evelio-join-forces-with-sundays-finest-for-liv#t=1773) Brand vision: Annual releases and expanding product lines
- [39:15](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-02-164-special-episode-drop-adam-and-evelio-join-forces-with-sundays-finest-for-liv#t=2355) Availability and direct-to-consumer sales strategy

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Sunday's Finest (company)
- Gold Fashioned (product)
- Think Packaging (company)
- Mighty Hew (company)
- Master Paperbox (company)
- Alice and the Magician (company)

## Related episodes from other shows

- [8: Packaging](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-01-28-8-packaging) (Thoroughly Considered)
- [18: No Cool Cheap Screwdrivers](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-09-17-18-no-cool-cheap-screwdrivers) (Thoroughly Considered)
- [177: Package Design Tips for New Hardware Products](https://hardwarepodcasts.com/podcast/product-startup/2023-05-25-177-package-design-tips-for-new-hardware-products) (Product Startup)
- [Founders Feature: Lucy Dana of One Trick Pony](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-11-21-founders-feature-lucy-dana-of-one-trick-pony) (The Startup CPG Podcast)
- [Advice Line with Christina Tosi of Milk Bar](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-06-11-advice-line-with-christina-tosi-of-milk-bar) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-02-164-special-episode-drop-adam-and-evelio-join-forces-with-sundays-finest-for-liv. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.