# 159 - SPECIAL SERIES LIVE FROM TLMI - Michael Sethna from Iconex

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-10-19
- Length: 13m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-10-19-159-special-series-live-from-tlmi-michael-sethna-from-iconex
- Listen: https://encase.substack.com/p/159-special-series-live-from-tlmi

## Summary

Michael Sethna, who spent 37 years in the flooring industry before joining Iconex, discusses his transition into the label business and how his R&D background applies to label engineering. He explains how Iconex collaborates with product management to develop sustainable labels, emphasizing that durability and adhesion are critical to preventing waste in industrial and pharmaceutical applications. Sethna highlights the rigorous endurance testing required for products ranging from quick-serve restaurant sticky media to high-stakes pharmacy labels.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-10-19-159-special-series-live-from-tlmi-michael-sethna-from-iconex#t=3) Introduction and Guest Background
- [2:25](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-10-19-159-special-series-live-from-tlmi-michael-sethna-from-iconex#t=145) Transition from Flooring to Labels
- [6:37](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-10-19-159-special-series-live-from-tlmi-michael-sethna-from-iconex#t=397) R&D, Sustainability, and Product Development
- [8:27](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-10-19-159-special-series-live-from-tlmi-michael-sethna-from-iconex#t=507) Quality, Durability, and Waste Prevention
- [10:37](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-10-19-159-special-series-live-from-tlmi-michael-sethna-from-iconex#t=637) Market Applications and Contact Info

## Topics

- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Quality & yield](https://hardwarepodcasts.com/topic/quality-and-yield)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

established companies

## Mentioned

- Iconex (company)
- TLMI (company)

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## Citing this page

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