# 157 - How does a global company like Reckitt use packaging for branding w/ Jos Harrison

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-10-06
- Length: 38m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-10-06-157-how-does-a-global-company-like-reckitt-use-packaging-for-branding-w-jos-harr
- Listen: https://encase.substack.com/p/157-how-does-a-global-company-like

## Summary

Jos Harrison, Global Head of Brand Experience and Design at Reckitt, explains how the company uses packaging to drive brand equity and sustainability. He details the shift from purely product-centric models to 'presence marketing,' where brands like Lysol and Airborne extend their value through partnerships, such as the Lysol-Hilton hotel cleaning initiative. Harrison also describes Reckitt's connected packaging program, which uses QR codes to guide consumers on responsible disposal and reuse, addressing the low global recycling rates of plastics.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-10-06-157-how-does-a-global-company-like-reckitt-use-packaging-for-branding-w-jos-harr#t=3) Introduction: Jos Harrison and Reckitt
- [3:14](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-10-06-157-how-does-a-global-company-like-reckitt-use-packaging-for-branding-w-jos-harr#t=194) Jos Harrison's Background in Industrial Design
- [10:18](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-10-06-157-how-does-a-global-company-like-reckitt-use-packaging-for-branding-w-jos-harr#t=618) From Cadbury Schweppes to Reckitt Brand Strategy
- [17:36](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-10-06-157-how-does-a-global-company-like-reckitt-use-packaging-for-branding-w-jos-harr#t=1056) Presence Marketing and the Lysol-Hilton Partnership
- [28:44](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-10-06-157-how-does-a-global-company-like-reckitt-use-packaging-for-branding-w-jos-harr#t=1724) Connected Packaging and Sustainability via QR Codes

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)

## Most relevant to

large enterprises

## Mentioned

- Reckitt (company)
- Lysol (product)
- Airborne (product)
- Durex (product)
- Cadbury Schweppes (company)
- Hilton (company)
- Vanish (product)
- Uber Eats (company)
- EPA (other)

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- [230: Product Packaging Advice for Your New Hardware Invention](https://hardwarepodcasts.com/podcast/product-startup/2024-06-14-230-product-packaging-advice-for-your-new-hardware-invention) (Product Startup)
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- [#203 - Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-01-203-packaging-your-brand-101-jamie-valenti-jordan-and-andy-kurtts) (The Startup CPG Podcast)

## Citing this page

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