# 156 - Can Tru.Earth eliminate plastic from the home? Brad Liski thinks so!

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-09-26
- Length: 27m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-26-156-can-tru-earth-eliminate-plastic-from-the-home-brad-liski-thinks-so
- Listen: https://encase.substack.com/p/156-can-truearth-eliminate-plastic

## Summary

Brad Liski, co-founder and CEO of True Earth, explains how his company eliminated plastic from home cleaning products by innovating with water-soluble sheets packaged in cardboard sleeves. He details the rapid scaling from a garage startup to 78 countries and 6,000 retail locations, highlighting the supply chain challenges of transitioning from plastic to paper-based materials. Liski also discusses the company's 'clean giving' ethos, including donating millions of loads of detergent to vulnerable communities and organizing coastal cleanups to combat plastic pollution.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-26-156-can-tru-earth-eliminate-plastic-from-the-home-brad-liski-thinks-so#t=4) Introduction: Brad Liski and True Earth's Mission
- [2:17](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-26-156-can-tru-earth-eliminate-plastic-from-the-home-brad-liski-thinks-so#t=137) Origin Story: From Patent to 944% Growth
- [6:48](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-26-156-can-tru-earth-eliminate-plastic-from-the-home-brad-liski-thinks-so#t=408) Scaling Production: Supply Chain and Packaging Innovation
- [13:11](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-26-156-can-tru-earth-eliminate-plastic-from-the-home-brad-liski-thinks-so#t=791) Community Impact: Coastal Cleanups and Plastic Pollution
- [18:39](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-26-156-can-tru-earth-eliminate-plastic-from-the-home-brad-liski-thinks-so#t=1119) Clean Giving: Donating Detergent to Those in Need
- [22:46](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-26-156-can-tru-earth-eliminate-plastic-from-the-home-brad-liski-thinks-so#t=1366) Product Portfolio: Toilet, Laundry, and Multi-Surface Cleaners

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- True Earth (company)
- Mars Corporation (company)
- Ocean Wise (other)
- San Francisco Baykeepers (other)
- Publix (company)
- Kroger (company)
- Giant (company)
- Amazon (company)

## Related episodes from other shows

- [Making garbage useful with Tom Szaky of TerraCycle](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-08-17-making-garbage-useful-with-tom-szaky-of-terracycle) (How I Built This)
- [Founder Feature: Woo Pailet of LOO](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-15-founder-feature-woo-pailet-of-loo) (The Startup CPG Podcast)
- [HIBT Lab! UNLESS Collective: Eric Liedtke](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-05-16-hibt-lab-unless-collective-eric-liedtke) (How I Built This)
- [Meet The HIBT Fellows: Dinesh Tadepalli & Jennifer Zeitler](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-05-25-meet-the-hibt-fellows-dinesh-tadepalli-jennifer-zeitler) (How I Built This)
- [Advice Line with Chet Pipkin of Belkin International](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-11-13-advice-line-with-chet-pipkin-of-belkin-international) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-26-156-can-tru-earth-eliminate-plastic-from-the-home-brad-liski-thinks-so. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.