# 154 - LIVE at LabelExpo - Geert and Esteban from CERM

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-09-15
- Length: 18m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-15-154-live-at-labelexpo-geert-and-esteban-from-cerm
- Listen: https://encase.substack.com/p/154-live-at-labelexpo-geert-and-esteban

## Summary

Geert Vandamme, Managing Director, and Esteban Garcia, Business Development Manager for the US and South America, discuss CERM’s specialized management information system (MIS) for label and packaging converters. They explain how their software solves data silos by providing real-time traceability, role-based inventory, and a customer portal that allows brand owners to track orders and invoices without relying on manual phone calls. The conversation highlights CERM’s 40-year history, its expansion from Belgium to the US, and its integration with major hardware partners like HP Indigo and Gallus to drive efficiency and 25-30% growth for users.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-15-154-live-at-labelexpo-geert-and-esteban-from-cerm#t=6) Introduction: Geert Vandamme and Esteban Garcia at Label Expo America 2022
- [4:42](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-15-154-live-at-labelexpo-geert-and-esteban-from-cerm#t=282) CERM History: From Belgian software roots to specialized label MIS
- [6:28](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-15-154-live-at-labelexpo-geert-and-esteban-from-cerm#t=388) US Market Entry: Esteban’s role and overcoming small market size
- [9:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-15-154-live-at-labelexpo-geert-and-esteban-from-cerm#t=545) Core Product: Real-time traceability, inventory, and customer portals
- [12:53](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-15-154-live-at-labelexpo-geert-and-esteban-from-cerm#t=773) Workflow Integration: From estimate to pre-press, press, and finishing
- [14:17](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-15-154-live-at-labelexpo-geert-and-esteban-from-cerm#t=857) Brand Owner Visibility: Self-quoting and order tracking for end clients
- [15:54](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-15-154-live-at-labelexpo-geert-and-esteban-from-cerm#t=954) Scope and Partnerships: Labels, flexible packaging, and hardware integrations

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up

## Mentioned

- CERM (company)
- HP Indigo (other)
- Gallus (other)
- Domino (other)
- Avery Dennison (company)
- Canon (other)
- Microsoft (company)
- SAP (company)

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- [The Future of Manufacturing with Koh Young and Cogiscan: How Collaboration and Data Integration Create Competitive Advantage](https://hardwarepodcasts.com/podcast/ems-c-level/2024-05-06-the-future-of-manufacturing-with-koh-young-and-cogiscan-how-collaboration-and-da) (EMS@C-LEVEL)
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- [How Smart Labels Transform the Supply Chain | Reelables' David Stanton | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2026-02-03-how-smart-labels-transform-the-supply-chain-reelables-david-stanton-internet-of) (IoT For All Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-15-154-live-at-labelexpo-geert-and-esteban-from-cerm. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.