# 148 - Beau Oyler talks packaging and branding

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-09-01
- Length: 36m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-01-148-beau-oyler-talks-packaging-and-branding
- Listen: https://encase.substack.com/p/148-beau-oyler-talks-packaging-and

## Summary

Beau Oyler, founder of Enlisted Design and Chief Design Officer at Pattern, discusses the evolution of his agency from a garage startup to a scaled firm with offices in Oakland and Salt Lake City. He details the strategic acquisition by Pattern, the launch of their new venture Village Brands, and the integration of Amazon data with industrial design to create and acquire consumer brands. Oyler also shares insights on packaging design, emphasizing the importance of structural and visual cohesion, sustainable material innovation, and educating the next generation of designers on business realities.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-01-148-beau-oyler-talks-packaging-and-branding#t=0) Introduction and Background
- [4:02](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-01-148-beau-oyler-talks-packaging-and-branding#t=242) From Industrial Design to Packaging
- [9:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-01-148-beau-oyler-talks-packaging-and-branding#t=545) Founding Enlisted Design
- [15:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-01-148-beau-oyler-talks-packaging-and-branding#t=900) Expansion to Salt Lake City
- [18:39](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-01-148-beau-oyler-talks-packaging-and-branding#t=1119) Acquisition by Pattern and Village Brands
- [22:41](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-01-148-beau-oyler-talks-packaging-and-branding#t=1361) Packaging Design Philosophy and Materials
- [30:45](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-09-01-148-beau-oyler-talks-packaging-and-branding#t=1845) Advice for Students and Entrepreneurs

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

companies scaling up

## Mentioned

- Enlisted Design (company)
- Pattern (company)
- Village Brands (company)
- Method (company)
- Allbirds (company)
- Stance (company)
- Cruise (company)
- Arc (product)
- F150 Lightning (product)
- Quip (product)
- Guacamole Airplane (company)
- Nestle (company)
- Clorox (company)
- Häagen-Dazs (company)
- Apple (company)
- Whole Foods (company)
- Costco (company)
- Sprouts (company)
- Voyon Packaging (company)
- Jabra (company)

## Related episodes from other shows

- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
- [How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-08-30-how-to-mind-your-packaging-branding-and-the-font-with-designer-and-agency-owner) (The Startup CPG Podcast)
- [Osprey Packs: Mike Pfotenhauer](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-02-20-osprey-packs-mike-pfotenhauer) (How I Built This)
- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)
- [Founder Feature: Houston Buehrle of Little Zing](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-02-founder-feature-houston-buehrle-of-little-zing) (The Startup CPG Podcast)

## Citing this page

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