# 147 - Nicholas Hernandez from Besame Cosmetics

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-08-26
- Length: 33m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-08-26-147-nicholas-hernandez-from-besame-cosmetics
- Listen: https://encase.substack.com/p/147-nicholas-hernandez-from-besame

## Summary

Nicholas Hernandez, Chief Growth Officer at Besame Cosmetics, explains how the family-owned brand uses packaging as the primary vehicle for storytelling, starting with their Agent Carter and Marilyn Monroe licensed collections. He details the rigorous process of recreating historical items from auctions to ensure authenticity, contrasting this 'design house' approach with standard brand licensing. Hernandez also recounts a specific supply chain failure involving Snow White shadow palettes that required multiple cross-border shipments to Mexico for rework before a trade show.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-08-26-147-nicholas-hernandez-from-besame-cosmetics#t=4) Introduction and Nicholas's Background
- [8:06](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-08-26-147-nicholas-hernandez-from-besame-cosmetics#t=486) Besame's Origins and Storytelling Philosophy
- [16:35](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-08-26-147-nicholas-hernandez-from-besame-cosmetics#t=995) Packaging as Narrative: The Agent Carter Collection
- [21:31](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-08-26-147-nicholas-hernandez-from-besame-cosmetics#t=1291) Authenticity and the Marilyn Monroe Collection
- [30:19](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-08-26-147-nicholas-hernandez-from-besame-cosmetics#t=1819) Supply Chain Crisis: The Snow White Palette Disaster

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Besame Cosmetics (company)
- Agent Carter (product)
- Marilyn Monroe (product)
- Snow White (product)
- Marvel (company)
- L'Oreal (company)
- LVMH (company)
- Disney (company)
- D23 Expo (other)

## Related episodes from other shows

- [031: Product Design & Using Nostalgia in Marketing, Elizabeth Versace of Ecococoon](https://hardwarepodcasts.com/podcast/product-startup/2016-12-13-031-product-design-using-nostalgia-in-marketing-elizabeth-versace-of-ecococoon) (Product Startup)
- [Founders Feature: Lucy Dana of One Trick Pony](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-11-21-founders-feature-lucy-dana-of-one-trick-pony) (The Startup CPG Podcast)
- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
- [021: Using Public Research to Develop WINK Lash and Brow Oil with Megan Cox of Amalie Beauty](https://hardwarepodcasts.com/podcast/product-startup/2016-10-04-021-using-public-research-to-develop-wink-lash-and-brow-oil-with-megan-cox-of-am) (Product Startup)
- [Founder Feature: Houston Buehrle of Little Zing](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-02-founder-feature-houston-buehrle-of-little-zing) (The Startup CPG Podcast)

## Citing this page

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