# 143 - NFT's, Bored Apes, Web3, and Packaging with Pinar LaCroix

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-07-25
- Length: 36m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-07-25-143-nfts-bored-apes-web3-and-packaging-with-pinar-lacroix
- Listen: https://encase.substack.com/p/143-nfts-bored-apes-web3-and-packaging-24d

## Summary

Pinar LaCroix, former Global Creative Director of Color at L'Oreal and lead packaging designer for Bath & Body Works, explains how she leveraged her background in textile and packaging design to bridge the gap between Web3 and physical goods. She discusses the commercial rights associated with Bored Ape NFTs, the potential for brands to partner with existing communities like CryptoPunks and World of Women, and the creation of a sustainable beauty line tied to these digital assets. LaCroix argues that while blockchain has environmental impacts, the packaging industry can mitigate this through sustainable manufacturing and that early adopters risk falling behind just as companies did by ignoring the early internet.

## Chapters

- [0:11](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-07-25-143-nfts-bored-apes-web3-and-packaging-with-pinar-lacroix#t=11) Introduction and Guest Background
- [10:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-07-25-143-nfts-bored-apes-web3-and-packaging-with-pinar-lacroix#t=601) Pinar LaCroix's Career in Packaging and Beauty
- [6:11](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-07-25-143-nfts-bored-apes-web3-and-packaging-with-pinar-lacroix#t=371) NFT Utility and Community Access
- [17:44](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-07-25-143-nfts-bored-apes-web3-and-packaging-with-pinar-lacroix#t=1064) Commercial Rights and Brand Partnerships
- [24:29](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-07-25-143-nfts-bored-apes-web3-and-packaging-with-pinar-lacroix#t=1469) Sustainability and Physical Product Integration
- [28:53](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-07-25-143-nfts-bored-apes-web3-and-packaging-with-pinar-lacroix#t=1733) The Evolution of Blockchain and Packaging

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)

## Most relevant to

early-stage companies

## Mentioned

- Bored Ape Yacht Club (product)
- L'Oreal (company)
- Bath & Body Works (company)
- Colgate Palmolive (company)
- CryptoPunks (product)
- World of Women (product)
- Ethereum (other)

## Related episodes from other shows

- [HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-09-01-hibt-lab-bored-ape-yacht-club-greg-solano-and-wylie-aronow) (How I Built This)
- [BONUS - iNEMI VP of Technical & Project Operations Grace O'Malley at APEX 2023 - EMSNOW & SCOOP On Location](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-09-bonus-inemi-vp-of-technical-project-operations-grace-omalley-at-apex-2023-emsnow) (EMS@C-LEVEL)
- [437: This is a terrible thing to say…](https://hardwarepodcasts.com/podcast/making-it/2024-04-12-437-this-is-a-terrible-thing-to-say) (Making It)
- [Educating a Modern Engineer | ’Round & ’Round: Electronics and the Circular Economy](https://hardwarepodcasts.com/podcast/ee-times-current/2020-05-01-educating-a-modern-engineer-round-round-electronics-and-the-circular-economy) (EE Times Current)
- [EMS@C-LEVEL Season #2021 Episode #7 with Mariana Kobal and Shane Hassett, WAZP](https://hardwarepodcasts.com/podcast/ems-c-level/2021-08-09-ems-c-level-season-2021-episode-7-with-mariana-kobal-and-shane-hassett-wazp) (EMS@C-LEVEL)

## Citing this page

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