# 138 - 3rd party packaging testing with Joey Beyersdorfer from Clear Packaging

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-06-17
- Length: 29m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-06-17-138-3rd-party-packaging-testing-with-joey-beyersdorfer-from-clear-packaging
- Listen: https://encase.substack.com/p/138-3rd-party-packaging-testing-with-c04

## Summary

Joey Beyersdorfer, Vice President of Sales and Marketing at Clear Packaging, explains how his company operates as a data analytics firm rather than just a testing lab. He details their Clearview data portal, which aggregates over 500 ISO-accredited packaging tests to provide long-term trending and supplier performance insights for clients in QSR, e-commerce, and CPG. Beyersdorfer emphasizes the critical need for third-party validation of sustainability claims, such as material reduction and biodegradability, to avoid greenwashing and ensure real-world performance. He also discusses the industry challenge of packaging being treated as a tertiary design consideration, often leading to skipped testing phases that risk product failure and increased waste.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-06-17-138-3rd-party-packaging-testing-with-joey-beyersdorfer-from-clear-packaging#t=6) Introduction: Joey Beyersdorfer and Clear Packaging
- [4:03](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-06-17-138-3rd-party-packaging-testing-with-joey-beyersdorfer-from-clear-packaging#t=243) Beyersdorfer's Background and Clear Packaging's Scope
- [11:28](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-06-17-138-3rd-party-packaging-testing-with-joey-beyersdorfer-from-clear-packaging#t=688) The Clearview Data Portal and Routine Testing
- [15:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-06-17-138-3rd-party-packaging-testing-with-joey-beyersdorfer-from-clear-packaging#t=905) Sustainability, EPR, and Material Reduction Testing
- [20:24](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-06-17-138-3rd-party-packaging-testing-with-joey-beyersdorfer-from-clear-packaging#t=1224) The Challenge of Packaging as a Tertiary Design Thought

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Quality & yield](https://hardwarepodcasts.com/topic/quality-and-yield)
- [Test & measurement](https://hardwarepodcasts.com/topic/test-and-measurement)

## Most relevant to

early-stage companies

## Mentioned

- Clear Packaging (company)
- Clearview data portal (product)
- Spec Wright (tool)
- Home Depot (company)
- PLA (material)
- TAPPI (other)

## Related episodes from other shows

- [Ep. 30 - Avoiding Packaging Mistakes](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-10-10-ep-30-avoiding-packaging-mistakes) (Open Hardware Manufacturing Podcast)
- [R&D RADIO: How to Audit a Co-Packer: The Food QA's Hermi Galstian Explains](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-17-r-d-radio-how-to-audit-a-co-packer-the-food-qas-hermi-galstian-explains) (The Startup CPG Podcast)
- [#195 - What Do Health and Sustainability Really Mean to Consumers? | Dana Kim & Sam Kass](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-05-06-195-what-do-health-and-sustainability-really-mean-to-consumers-dana-kim-sam-kass) (The Startup CPG Podcast)
- [177: Package Design Tips for New Hardware Products](https://hardwarepodcasts.com/podcast/product-startup/2023-05-25-177-package-design-tips-for-new-hardware-products) (Product Startup)
- [Packaging Validation Best Practices](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2022-09-07-packaging-validation-best-practices) (Global Medical Device Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2022-06-17-138-3rd-party-packaging-testing-with-joey-beyersdorfer-from-clear-packaging. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.