# 136 - Flexible Packaging and social media live with Paul Unrue from Atlapac

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-05-26
- Length: 35m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-05-26-136-flexible-packaging-and-social-media-live-with-paul-unrue-from-atlapac
- Listen: https://encase.substack.com/p/136-flexible-packaging-and-social-c5f

## Summary

Paul Unrue, President and owner of Atlapac, discusses his 32-year journey from mechanical engineering student to flexible packaging industry leader, emphasizing the importance of sales skills and personal branding. He and host Adam Peek explore the critical role of flexible packaging in food preservation, arguing against the narrative that all plastic is harmful by highlighting its energy efficiency and waste-reduction benefits. They also address the challenges of greenwashing in the industry, citing specific examples like child-resistant cannabis packaging and misleading compostable labels, while advocating for honest communication about material capabilities.

## Chapters

- [0:12](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-05-26-136-flexible-packaging-and-social-media-live-with-paul-unrue-from-atlapac#t=12) Introduction and Paul Unrue's Background
- [4:42](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-05-26-136-flexible-packaging-and-social-media-live-with-paul-unrue-from-atlapac#t=282) Career Journey and Sales Skills
- [14:04](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-05-26-136-flexible-packaging-and-social-media-live-with-paul-unrue-from-atlapac#t=844) Personal Branding on LinkedIn and TikTok
- [22:45](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-05-26-136-flexible-packaging-and-social-media-live-with-paul-unrue-from-atlapac#t=1365) Sustainability and Food Preservation
- [31:44](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-05-26-136-flexible-packaging-and-social-media-live-with-paul-unrue-from-atlapac#t=1904) Greenwashing and Industry Challenges

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)

## Most relevant to

established companies

## Mentioned

- Atlapac (company)
- Michigan State (other)
- SpecRight (company)
- Pack Expo (other)
- Interpack (other)
- Dusseldorf (other)
- Costco (company)
- Kroger (company)
- Whole Foods (company)
- Treks (company)
- Frito Lay (company)
- Mondelēz (company)
- Colorado (other)

## Related episodes from other shows

- [#233 - Ask-Me-Anything: Marketing with Janice Greenwald](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-27-233-ask-me-anything-marketing-with-janice-greenwald) (The Startup CPG Podcast)
- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
- [Founder Feature: Justin Wolff of Junk Theory](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-06-14-founder-feature-justin-wolff-of-junk-theory) (The Startup CPG Podcast)
- [Ep. 3: Lessons on Authenticity with Co-Founder of Oatly and Good Idea Drinks, Bjorn Oste](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-05-04-ep-3-lessons-on-authenticity-with-co-founder-of-oatly-and-good-idea-drinks-bjorn) (The Startup CPG Podcast)
- [Founder Feature: Lex Evan of Lexington Bakes](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-05-01-founder-feature-lex-evan-of-lexington-bakes) (The Startup CPG Podcast)

## Citing this page

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