# 111 - Packaging News with Cory and Evelio

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-03-07
- Length: 17m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-07-111-packaging-news-with-cory-and-evelio
- Listen: https://encase.substack.com/p/111-packaging-news-with-cory-and-480

## Summary

Hosts Corey Connors and Evelio Matos discuss recent packaging industry news, highlighting the Pent Awards' global judging panel and Liquid Death's brand community built through distinctive aluminum can packaging. They analyze Absolute's paper bottle initiative, debating its sustainability claims against the reality of recycling infrastructure and multi-material complexity. The conversation concludes with a focus on circular economy models, specifically TerraCycle's Loop program, as a superior alternative to single-use paper packaging.

## Chapters

- [0:09](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-07-111-packaging-news-with-cory-and-evelio#t=9) Introduction: Corey Connors and Evelio Matos
- [1:22](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-07-111-packaging-news-with-cory-and-evelio#t=82) Pent Awards: Global judging and feedback reports
- [3:32](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-07-111-packaging-news-with-cory-and-evelio#t=212) Liquid Death: Brand community and aluminum packaging
- [8:48](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-07-111-packaging-news-with-cory-and-evelio#t=528) Absolute: Paper bottle sustainability and recycling issues
- [14:53](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-07-111-packaging-news-with-cory-and-evelio#t=893) Circularity: TerraCycle Loop and reuse models

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- Pent Awards (other)
- Liquid Death (product)
- Absolute (product)
- BrewDog (company)
- TerraCycle (company)
- Loop (product)
- Pavoco (company)

## Related episodes from other shows

- [Making garbage useful with Tom Szaky of TerraCycle](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-08-17-making-garbage-useful-with-tom-szaky-of-terracycle) (How I Built This)
- [40: Agglomerated Cork](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-08-03-40-agglomerated-cork) (Thoroughly Considered)
- [31: Retweeting Praise](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-10-27-31-retweeting-praise) (Thoroughly Considered)
- [Spencer Wright traces the evolution of the plastic bottle; why defective airbags still aren’t fixed; and how the Tylenol murders redefined packaging.](https://hardwarepodcasts.com/podcast/go-no-go/2025-12-16-spencer-wright-traces-the-evolution-of-the-plastic-bottle-why-defective-airbags) (Go/No-Go)
- [40. Why Plastic Eating Enzymes Will Save Our Oceans](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2021-10-19-40-why-plastic-eating-enzymes-will-save-our-oceans) (The Next Byte Podcast)

## Citing this page

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