# 110 - Creative packaging tiktok video's with Jeb the Boxsmith

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-03-01
- Length: 44m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-110-creative-packaging-tiktok-videos-with-jeb-the-boxsmith
- Listen: https://encase.substack.com/p/110-creative-packaging-tiktok-videos-8f3

## Summary

Jeb, known online as Jeb the Boxsmith, is a high school senior from Atlanta who creates content using corrugated fiberboard. He explains his origin story, starting with Transformers and Legos before discovering cardboard as a medium in 7th grade, and details his transition from making props to building a brand on TikTok. Jeb discusses his business model, including selling templates and merchandise, and shares specific experiences working with video game developer Dobo Rug on sponsored content. He reflects on the challenges of balancing school, content creation, and monetization, highlighting the importance of community and iterative learning in his craft.

## Chapters

- [0:12](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-110-creative-packaging-tiktok-videos-with-jeb-the-boxsmith#t=12) Introduction: Jeb the Boxsmith and the Packaging Pastor
- [2:56](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-110-creative-packaging-tiktok-videos-with-jeb-the-boxsmith#t=176) Jeb's Origin Story: From Transformers to Cardboard
- [8:09](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-110-creative-packaging-tiktok-videos-with-jeb-the-boxsmith#t=489) Learning Structural Integrity with Cardboard Props
- [13:27](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-110-creative-packaging-tiktok-videos-with-jeb-the-boxsmith#t=807) The New School of Atlanta and Business Class
- [18:09](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-110-creative-packaging-tiktok-videos-with-jeb-the-boxsmith#t=1089) Early Online Ventures: YouTube, OfferUp, and Instagram
- [23:14](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-110-creative-packaging-tiktok-videos-with-jeb-the-boxsmith#t=1394) Launching on TikTok and the 'Warlord of the Sea' Goal
- [31:42](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-110-creative-packaging-tiktok-videos-with-jeb-the-boxsmith#t=1902) Sponsored Work with Dobo Rug and Content Challenges
- [41:08](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-110-creative-packaging-tiktok-videos-with-jeb-the-boxsmith#t=2468) Community, Merchandise, and Future Plans

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)

## Most relevant to

founders before launch

## Mentioned

- Jeb the Boxsmith (other)
- Dobo Rug (company)
- Clone Drew and the Danger Zone (product)
- Corey Connors (other)
- Hector Sector (other)
- Box Handman (other)
- boxmithworkshop.com (other)

## Related episodes from other shows

- [414: Every Video Is Someone’s Career](https://hardwarepodcasts.com/podcast/making-it/2023-10-13-414-every-video-is-someones-career) (Making It)
- [376: This one only has four utters](https://hardwarepodcasts.com/podcast/making-it/2022-11-04-376-this-one-only-has-four-utters) (Making It)
- [Episode 150: Call me Pocket Hole](https://hardwarepodcasts.com/podcast/making-it/2018-01-05-episode-150-call-me-pocket-hole) (Making It)
- [HIBT Lab! Hevesh5: Lily Hevesh](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-04-27-hibt-lab-hevesh5-lily-hevesh) (How I Built This)
- [Episode 100: Live From Boston!](https://hardwarepodcasts.com/podcast/making-it/2016-12-09-episode-100-live-from-boston) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-110-creative-packaging-tiktok-videos-with-jeb-the-boxsmith. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.