# 109 - Packaging News - Loop goes retail, McKinsey sustainable packaging report

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-03-01
- Length: 19m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-109-packaging-news-loop-goes-retail-mckinsey-sustainable-packaging-report
- Listen: https://encase.substack.com/p/109-packaging-news-loop-goes-retail-f06

## Summary

Hosts Adam Peak, Corey Connors, and Avelio Matos discuss a McKinsey study on global consumer willingness to pay for sustainable packaging, noting India, China, Brazil, and Indonesia lead the US and EU. They then detail Loop's new retail rollout in Oregon, where consumers pay deposits for reusable containers from brands like Clorox, Pantene, and Stubbs, which are returned via in-store vending machines for refunds. The hosts also touch on forestry data from John Mullender's book 'Little Green Lies' and share updates on their community and charity efforts.

## Chapters

- [0:09](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-109-packaging-news-loop-goes-retail-mckinsey-sustainable-packaging-report#t=9) Introduction and Sponsor Read
- [1:55](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-109-packaging-news-loop-goes-retail-mckinsey-sustainable-packaging-report#t=115) McKinsey Study on Sustainable Packaging Willingness to Pay
- [6:03](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-109-packaging-news-loop-goes-retail-mckinsey-sustainable-packaging-report#t=363) Forestry Data and 'Little Green Lies'
- [9:55](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-109-packaging-news-loop-goes-retail-mckinsey-sustainable-packaging-report#t=595) Loop Retail Rollout in Oregon
- [13:04](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-109-packaging-news-loop-goes-retail-mckinsey-sustainable-packaging-report#t=784) Loop Economics and Consumer Behavior
- [16:51](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-03-01-109-packaging-news-loop-goes-retail-mckinsey-sustainable-packaging-report#t=1011) Closing and Charity Plug

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- Loop (product)
- McKinsey (company)
- Clorox (company)
- Pantene (product)
- Stubbs (product)
- Cascade (product)
- Owens-Illinois (company)
- Kohler (company)
- Plastics for Change (company)
- Myers Printing (company)
- Landsburg Aurora (company)
- Ubuntu (company)

## Related episodes from other shows

- [Making garbage useful with Tom Szaky of TerraCycle](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-08-17-making-garbage-useful-with-tom-szaky-of-terracycle) (How I Built This)
- [088: The Importance of Sustainable Product Manufacturing](https://hardwarepodcasts.com/podcast/product-startup/2021-08-11-088-the-importance-of-sustainable-product-manufacturing) (Product Startup)
- [Founder Feature: Woo Pailet of LOO](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-15-founder-feature-woo-pailet-of-loo) (The Startup CPG Podcast)
- [40: Agglomerated Cork](https://hardwarepodcasts.com/podcast/thoroughly-considered/2018-08-03-40-agglomerated-cork) (Thoroughly Considered)
- [100: Embodied Energy](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-07-02-100-embodied-energy) (Thoroughly Considered)

## Citing this page

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