# 108 - Brodough.ca interview with Erika Rankin

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-02-23
- Length: 33m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-23-108-brodough-ca-interview-with-erika-rankin
- Listen: https://encase.substack.com/p/108-brodoughca-interview-with-erika-af5

## Summary

Erika Rankin, founder of Brodough, a 100% plant-based edible cookie dough company based in Canada, discusses her journey from quitting a 9-to-5 job to scaling her DTC brand. She details the specific packaging challenges of moving from hand-stuck labels on plastic jars to new containers, highlighting the high MOQs for in-mold labeling and the costs of hand-labeling. Rankin also explains how her initial packaging design accidentally went viral on TikTok because it resembled slime, driving significant organic growth despite the confusion.

## Chapters

- [0:12](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-23-108-brodough-ca-interview-with-erika-rankin#t=12) Introduction and Erika's Background
- [12:50](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-23-108-brodough-ca-interview-with-erika-rankin#t=770) Product Formulation and Safety
- [16:31](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-23-108-brodough-ca-interview-with-erika-rankin#t=991) Packaging Evolution and Viral Slime Incident
- [19:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-23-108-brodough-ca-interview-with-erika-rankin#t=1150) MOQ Hurdles and Hand-Labeling Costs
- [21:48](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-23-108-brodough-ca-interview-with-erika-rankin#t=1308) Supply Chain Disruptions and Backup Suppliers
- [27:35](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-23-108-brodough-ca-interview-with-erika-rankin#t=1655) TikTok Marketing and Community Building

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Brodough (product)
- TikTok (tool)
- LinkedIn (tool)
- Play-Doh (product)

## Related episodes from other shows

- [Founder Feature: Lindsay Hancock of My Better Batch](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-02-27-founder-feature-lindsay-hancock-of-my-better-batch) (The Startup CPG Podcast)
- [nutpods: Madeline Haydon](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-13-nutpods-madeline-haydon) (How I Built This)
- [Founders Feature: Lucy Dana of One Trick Pony](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-11-21-founders-feature-lucy-dana-of-one-trick-pony) (The Startup CPG Podcast)
- [#71 Building Content Creation Muscles - Behind Dream Pops’ Marketing with David Greenfeld (+ Nowhere Bakery)](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-12-02-71-building-content-creation-muscles-behind-dream-pops-marketing-with-david-gree) (The Startup CPG Podcast)
- [Founder Feature:  Taylor Espinoza of Unicorn Bites](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-16-founder-feature-taylor-espinoza-of-unicorn-bites) (The Startup CPG Podcast)

## Citing this page

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