# 106 - How do labels help sustainability with Kyle Strenski and Ashley Drew from UPM Raflatac

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-02-11
- Length: 32m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-11-106-how-do-labels-help-sustainability-with-kyle-strenski-and-ashley-drew-from-up
- Listen: https://encase.substack.com/p/106-how-do-labels-help-sustainability-793

## Summary

Kyle Strenski, Business Director, and Ashley Drew, Sustainability Manager, from UPM Raflatac, discuss how labels impact sustainability and recycling efficiency. They explain that wash-off adhesives are critical for maintaining high-quality PET flakes, whereas permanent adhesives and paper labels degrade material quality, preventing bottle-to-bottle recycling. The guests highlight UPM Raflatac’s Forest Film, a bio-based polypropylene made from wood pulping byproducts, and their RaP Cycle program, which recycles release liners to support a circular economy.

## Chapters

- [0:11](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-11-106-how-do-labels-help-sustainability-with-kyle-strenski-and-ashley-drew-from-up#t=11) Introduction: Kyle Strenski and Ashley Drew from UPM Raflatac
- [4:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-11-106-how-do-labels-help-sustainability-with-kyle-strenski-and-ashley-drew-from-up#t=245) Guest Backgrounds: Ashley Drew’s wine industry experience and Kyle Strenski’s material science roots
- [11:59](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-11-106-how-do-labels-help-sustainability-with-kyle-strenski-and-ashley-drew-from-up#t=719) Label Impact on PET Recycling: Wash-off adhesives vs. permanent adhesives and paper labels
- [16:55](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-11-106-how-do-labels-help-sustainability-with-kyle-strenski-and-ashley-drew-from-up#t=1015) HDPE and PP Label Compatibility: Preferred materials for different plastic streams
- [19:19](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-11-106-how-do-labels-help-sustainability-with-kyle-strenski-and-ashley-drew-from-up#t=1159) Barriers to Adoption: Cost, education, and the value of sustainable labels
- [23:22](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-11-106-how-do-labels-help-sustainability-with-kyle-strenski-and-ashley-drew-from-up#t=1402) Forest Film and RaP Cycle: Bio-based polypropylene and release liner recycling
- [29:45](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-11-106-how-do-labels-help-sustainability-with-kyle-strenski-and-ashley-drew-from-up#t=1785) Carbon Neutral Paper and Credible Verification: Science-backed sustainability claims

## Topics

- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

large enterprises

## Mentioned

- UPM Raflatac (company)
- Forest Film (product)
- RaP Cycle (product)
- Custana (company)
- APR (other)

## Related episodes from other shows

- [40. Why Plastic Eating Enzymes Will Save Our Oceans](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2021-10-19-40-why-plastic-eating-enzymes-will-save-our-oceans) (The Next Byte Podcast)
- [Founder Feature: Woo Pailet of LOO](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-15-founder-feature-woo-pailet-of-loo) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-11-106-how-do-labels-help-sustainability-with-kyle-strenski-and-ashley-drew-from-up. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.