# 104 - The Packaging News talking aluminum and paper shortages and Waste360

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2022-02-04
- Length: 18m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-04-104-the-packaging-news-talking-aluminum-and-paper-shortages-and-waste360
- Listen: https://encase.substack.com/p/104-the-packaging-news-talking-aluminum-663

## Summary

Hosts Adam Peak, Corey Connors, and Avelio Matos discuss current packaging industry news, focusing on aluminum and paper shortages. They debate whether water brands like Liquid Death truly need aluminum cans given supply constraints affecting beer and energy drink manufacturers, and highlight the misconception that aluminum cans are plastic-free due to internal liners. The hosts also address paper shortages, advising brands to diversify suppliers and forecast orders, while promoting the Waste360 conference and their own community initiatives.

## Chapters

- [0:09](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-04-104-the-packaging-news-talking-aluminum-and-paper-shortages-and-waste360#t=9) Introduction: Packaging News Weekly hosts and sponsors
- [2:23](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-04-104-the-packaging-news-talking-aluminum-and-paper-shortages-and-waste360#t=143) Aluminum shortages and the sustainability of water in cans
- [6:15](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-04-104-the-packaging-news-talking-aluminum-and-paper-shortages-and-waste360#t=375) Recycling rates and the necessity of cans for beer
- [9:22](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-04-104-the-packaging-news-talking-aluminum-and-paper-shortages-and-waste360#t=562) Debunking the 'plastic-free' claim of aluminum cans
- [10:58](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-04-104-the-packaging-news-talking-aluminum-and-paper-shortages-and-waste360#t=658) Handling paper shortages and supply chain diversification
- [13:37](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-02-04-104-the-packaging-news-talking-aluminum-and-paper-shortages-and-waste360#t=817) Waste360 conference and top 100 recycling firms

## Topics

- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- Liquid Death (product)
- Vobev (company)
- Digican (company)
- Boomerang Water (product)
- Eco Enclose (company)
- TerraCycle (company)
- Waste360 (other)

## Related episodes from other shows

- [Episode 307: Use this thing-ama-jiggy to cut this doo-hickey](https://hardwarepodcasts.com/podcast/making-it/2021-05-14-episode-307-use-this-thing-ama-jiggy-to-cut-this-doo-hickey) (Making It)
- [Liquid Death: Mike Cessario](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-01-22-liquid-death-mike-cessario) (How I Built This)
- [Looking on the Starryside with co-founders Liz Seelye & Erin Fasano](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-12-looking-on-the-starryside-with-co-founders-liz-seelye-erin-fasano) (The Startup CPG Podcast)
- [#262 - Beverage Manufacturing Lessons with BevSource's Bob Williams](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-18-262-beverage-manufacturing-lessons-with-bevsources-bob-williams) (The Startup CPG Podcast)
- [Founder Feature: Justin Wolff of Junk Theory](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-06-14-founder-feature-justin-wolff-of-junk-theory) (The Startup CPG Podcast)

## Citing this page

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