# 93 - Weekly packaging news show, 90% of companies WON'T hit their 2025 sustainability goals

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2021-12-17
- Length: 18m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2021-12-17-93-weekly-packaging-news-show-90-of-companies-wont-hit-their-2025-sustainability
- Listen: https://encase.substack.com/p/93-weekly-packaging-news-show-90-541

## Summary

Adam Peak, Corey Connors, and Avelio Matos discuss a Packaging Europe report stating 90% of companies will miss 2025 sustainability goals, highlighting the gap between brand promises and recycling infrastructure. They analyze specific company cases, including Ridwell's rapid growth in plastic film collection and Footprint's expansion of molded fiber production, while debating the trade-offs of Everlane's oversized, biodegradable packaging for its shoes.

## Chapters

- [0:09](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-12-17-93-weekly-packaging-news-show-90-of-companies-wont-hit-their-2025-sustainability#t=9) Introduction: Ubuntu Community and Show Hosts
- [1:44](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-12-17-93-weekly-packaging-news-show-90-of-companies-wont-hit-their-2025-sustainability#t=104) Packaging Europe Report: 90% of Companies Missing 2025 Goals
- [6:03](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-12-17-93-weekly-packaging-news-show-90-of-companies-wont-hit-their-2025-sustainability#t=363) Ridwell's Growth, Municipal Pushback, and Plastic Film Recycling
- [8:57](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-12-17-93-weekly-packaging-news-show-90-of-companies-wont-hit-their-2025-sustainability#t=537) Footprint's Molded Fiber Innovation and Paper Trays
- [11:47](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-12-17-93-weekly-packaging-news-show-90-of-companies-wont-hit-their-2025-sustainability#t=707) Everlane's Sustainable Shoe Packaging: Aesthetics vs. Recyclability
- [15:48](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-12-17-93-weekly-packaging-news-show-90-of-companies-wont-hit-their-2025-sustainability#t=948) Wrapping Up and Next Week's Topic on Plastic Roads

## Topics

- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Ubuntu (other)
- Packaging Europe (other)
- Gartner Research Institute (other)
- Ridwell (company)
- Recyclops (company)
- Trek (company)
- Footprint (company)
- Tetrapak (company)
- Sistana Fiber (company)
- Everlane (company)
- Phoenix Suns (other)

## Related episodes from other shows

- [HIBT Lab! UNLESS Collective: Eric Liedtke](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-05-16-hibt-lab-unless-collective-eric-liedtke) (How I Built This)
- [100: Embodied Energy](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-07-02-100-embodied-energy) (Thoroughly Considered)
- [Pure Gold Series: How to Fight Climate Change as an Emerging Brand with Seth Goldman](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-19-pure-gold-series-how-to-fight-climate-change-as-an-emerging-brand-with-seth-gold) (The Startup CPG Podcast)
- [Making garbage useful with Tom Szaky of TerraCycle](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-08-17-making-garbage-useful-with-tom-szaky-of-terracycle) (How I Built This)
- [Founder Feature: Woo Pailet of LOO](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-15-founder-feature-woo-pailet-of-loo) (The Startup CPG Podcast)

## Citing this page

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