# 91 - Are you ready for the sustainable packaging data revolution? Interview with Matthew Wright and Prashant Jagtap

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2021-12-15
- Length: 38m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2021-12-15-91-are-you-ready-for-the-sustainable-packaging-data-revolution-interview-with-ma
- Listen: https://encase.substack.com/p/91-are-you-ready-for-the-sustainable-260

## Summary

Matthew Wright, CEO of Specright, and Prashant Jagtap, CEO of Trayak, discuss a new partnership that integrates Specright’s specification management software with Trayak’s sustainability analysis tools. They explain how this integration allows brands to automate the flow of material and supplier data into lifecycle analysis (LCA) models, enabling real-time 'what-if' scenarios for sustainable packaging design. The guests emphasize that accurate, real-time data is critical for meeting emerging Extended Producer Responsibility (EPR) regulations, California recycling laws, and retailer requirements like Walmart’s Project Gigaton.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-12-15-91-are-you-ready-for-the-sustainable-packaging-data-revolution-interview-with-ma#t=1) Introduction and Guest Backgrounds
- [6:35](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-12-15-91-are-you-ready-for-the-sustainable-packaging-data-revolution-interview-with-ma#t=395) The Shift from Sustainability Events to Daily Operations
- [10:24](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-12-15-91-are-you-ready-for-the-sustainable-packaging-data-revolution-interview-with-ma#t=624) Specright and Trayak Partnership Overview
- [15:19](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-12-15-91-are-you-ready-for-the-sustainable-packaging-data-revolution-interview-with-ma#t=919) Automating Data Flow for Lifecycle Analysis
- [22:35](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-12-15-91-are-you-ready-for-the-sustainable-packaging-data-revolution-interview-with-ma#t=1355) Real-Time Scenario Planning and Regulatory Compliance
- [27:43](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-12-15-91-are-you-ready-for-the-sustainable-packaging-data-revolution-interview-with-ma#t=1663) Supply Chain Complexity and Data-Driven Recruitment
- [32:58](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-12-15-91-are-you-ready-for-the-sustainable-packaging-data-revolution-interview-with-ma#t=1978) Adoption Strategy and Contact Information

## Topics

- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

companies scaling up

## Mentioned

- Specright (company)
- Trayak (company)
- Walmart (company)
- Project Gigaton (other)
- Ellen MacArthur Foundation (other)
- California recycling laws (other)

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## Citing this page

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