# 86 - Talking new sales strategies with Print Sales Expert Kelly Mallozzi

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2021-11-30
- Length: 45m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-30-86-talking-new-sales-strategies-with-print-sales-expert-kelly-mallozzi
- Listen: https://encase.substack.com/p/86-talking-new-sales-strategies-with-413

## Summary

Kelly Mallozzi, a sales engagement expert and founder of Girls Who Print, discusses the necessity for printing and packaging companies to modernize their sales strategies by embracing social media and CRM tools. She argues that 70% of buying decisions are made before contact, requiring a strong online presence to reach younger demographics. Mallozzi also advocates for hiring diverse talent, particularly women, and restructuring compensation models to separate 'hunters' and 'farmers' to improve retention and culture.

## Chapters

- [0:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-30-86-talking-new-sales-strategies-with-print-sales-expert-kelly-mallozzi#t=10) Introduction: Adam Peak and Kelly Mallozzi
- [3:25](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-30-86-talking-new-sales-strategies-with-print-sales-expert-kelly-mallozzi#t=205) The Intersection of Printing and Packaging
- [7:07](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-30-86-talking-new-sales-strategies-with-print-sales-expert-kelly-mallozzi#t=427) The 70% Rule and Digital Engagement
- [16:37](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-30-86-talking-new-sales-strategies-with-print-sales-expert-kelly-mallozzi#t=997) Overcoming Scarcity Mindset and ROI Concerns
- [22:18](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-30-86-talking-new-sales-strategies-with-print-sales-expert-kelly-mallozzi#t=1338) Personal Branding and Analytics in Sales
- [29:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-30-86-talking-new-sales-strategies-with-print-sales-expert-kelly-mallozzi#t=1745) Hiring Women and Restructuring Compensation
- [36:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-30-86-talking-new-sales-strategies-with-print-sales-expert-kelly-mallozzi#t=2160) Culture, Onboarding, and Leadership
- [43:17](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-30-86-talking-new-sales-strategies-with-print-sales-expert-kelly-mallozzi#t=2597) Girls Who Print and Contact Information

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

early-stage companies

## Mentioned

- Girls Who Print (company)
- Successinprint.net (other)
- Specright (tool)
- LinkedIn (other)
- TikTok (other)
- Bomb Bomb (tool)
- Shield (tool)

## Related episodes from other shows

- [Timeless Sales Principals and Fundamentals w/ Mike Weinberg](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-13-timeless-sales-principals-and-fundamentals-w-mike-weinberg) (The Manufacturing Executive)
- [How to Adapt in a Changing B2B Manufacturing Buying Landscape w/ Joe Sullivan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-05-28-how-to-adapt-in-a-changing-b2b-manufacturing-buying-landscape-w-joe-sullivan) (The Manufacturing Executive)
- [Attracting the Next Generation of Manufacturing Talent with "The Manufacturing Millennial" Jake Hall](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-23-attracting-the-next-generation-of-manufacturing-talent-with-the-manufacturing-mi) (Manufacturing Happy Hour)
- [8 Ways to Make it Easy for Your Buyers to Buy w/ Joe Sullivan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-09-28-8-ways-to-make-it-easy-for-your-buyers-to-buy-w-joe-sullivan) (The Manufacturing Executive)
- [8 Ways Manufacturers Can Nail Their Marketing In 2022 w/ Joe Sullivan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-01-25-8-ways-manufacturers-can-nail-their-marketing-in-2022-w-joe-sullivan) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-30-86-talking-new-sales-strategies-with-print-sales-expert-kelly-mallozzi. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.