# 83 - Talking experiential and holistic design with Brandon and Ivan from Handsome.is

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2021-11-09
- Length: 47m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-09-83-talking-experiential-and-holistic-design-with-brandon-and-ivan-from-handsome
- Listen: https://encase.substack.com/p/83-talking-experiential-and-holistic-e19

## Summary

Brandon Termini and Ivan Alonso, from the Austin-based holistic design agency Handsome, discuss their work redesigning the brand and packaging for Snap Kitchen. They explain how they approach packaging as part of a broader customer journey, addressing challenges like microwave-safe materials, clear labels for settling juices, and sustainable unboxing experiences. The conversation highlights the tension between creative vision and manufacturing constraints, emphasizing the importance of physical prototyping and collaboration with vendors to solve complex logistical and aesthetic problems.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-09-83-talking-experiential-and-holistic-design-with-brandon-and-ivan-from-handsome#t=0) Introduction and Agency Background
- [9:55](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-09-83-talking-experiential-and-holistic-design-with-brandon-and-ivan-from-handsome#t=595) Snap Kitchen Brand Strategy and Customer Journey
- [17:38](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-09-83-talking-experiential-and-holistic-design-with-brandon-and-ivan-from-handsome#t=1058) Packaging Constraints and Prototyping Process
- [26:20](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-09-83-talking-experiential-and-holistic-design-with-brandon-and-ivan-from-handsome#t=1580) Retail Requirements and Label Design Challenges
- [32:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-09-83-talking-experiential-and-holistic-design-with-brandon-and-ivan-from-handsome#t=1921) Clear Labels and Juice Separation Solutions
- [38:33](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-09-83-talking-experiential-and-holistic-design-with-brandon-and-ivan-from-handsome#t=2313) Sustainability and End-of-Life Packaging Experience

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)

## Most relevant to

companies scaling up

## Mentioned

- Handsome (company)
- Snap Kitchen (company)
- Meyers Printing (company)
- Whole Foods (company)
- Blue Apron (company)
- Latin Works (company)

## Related episodes from other shows

- [417: Special Old People Shoes](https://hardwarepodcasts.com/podcast/making-it/2023-11-03-417-special-old-people-shoes) (Making It)
- [8: Packaging](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-01-28-8-packaging) (Thoroughly Considered)
- [#203 - Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-01-203-packaging-your-brand-101-jamie-valenti-jordan-and-andy-kurtts) (The Startup CPG Podcast)
- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
- [How to Mind your Packaging, Branding, (and the Font) with Designer and Agency Owner Kirk Visola](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-08-30-how-to-mind-your-packaging-branding-and-the-font-with-designer-and-agency-owner) (The Startup CPG Podcast)

## Citing this page

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